Apple is setting up a temporary retail location in Austin, Texas, that will open on March 11 just in time for the South By Southwest conference as well as the iPad 2 launch. The Mac, iPhone and iPad maker leased a space for the next two weeks at the intersection of Congress and West 6th Street in Austin and has been hard at work prepping the location for its Friday opening, according to The Statesman.
Artist rendition: Apple’s SXSW store
Rance Wilemon, who represents the property leasing company, said “[Apple] came in town on Monday, did a quick tour, found a spot, and they’re in there working and will open by Friday.”
Considering the number of people that attend the SXSW event, Apple will likely see high traffic in its temporary store even though the company already has two permanent locations in the city. Opening the temporary store also means SXSW attendees will have a convenient location to pick up an iPad 2 on launch day.