Apple rolled out three new commercials in its Get a Mac campaign on Wednesday that tout Apple's customer service and choice options over Windows and PCs. The three commercials include John Hodgman and Justin Long in their familiar roles as PC and Mac.
Customer Care shows off Apple's in-store Mac Genius program where users talk with real people while PC lives a tech support phone call nightmare.
Apple's Customer Care ad.
Elimination and PC Choice Chat both seem to take aim at Microsoft's recent Laptop Hunter ads by implying that while there are lots of PCs to choose from, most offer similar features. They also poke fun at the number of viruses and system crashes Windows users experience.
The new Get a Mac ads offer a timely response to the Laptop Hunter commercials -- and like Microsoft's own ads, they never mention Windows by name.
All three commercials are available for viewing at the Apple Web site.