Apple "Think Different" Ad Creator Stepping Down

TBWA/Media Arts Lab Chief Creative Officer Lee Clow is handing over the keys and stepping down from his creative lead position handling Apple's ad campaign, according to Advertising Age.

Mr. Clow's 40 year career has been highlighted by his work on Apple campaigns, including the famous "1984" commercial for the original Macintosh. He has also been involved in the silhouette iPod commercials as well as the Mac versus PC commercials.

Mr. Clow's decision to step down is seen as just a move on the way to retirement. The current creative director for the Apple campaign, Duncan Miller, will be taking over the creative lead position.