Apple to End Sale of Protective Films for iPhones, iPods, Macs


In May, Apple will end the sale of screen films for iPhones, iPods and Macs at its retail and online stores, including films that are included with cases or other accessories. iLounge confirmed that news with several vendors, one of whom speculated that the move was a marketing decision to eliminate the idea that consumers need screen protection. Apple did not respond to a request for comment.

One of iLounge’s sources told the site that “the ban will impact all forms of screen film, including completely clear film, anti-glare film, and mirrored film, regardless of whether the purpose of the film is protective, decorative, or both.” Most respondents had nothing to say about how they will react to the move, aside from XGear, which makes Mirage Mirror Screen Protector and commented: “[Our] marketing positioning will not change. This will open many new doors for us as we move forward in my opinion.”

AppleInsider speculated: “Beginning with the release of the iPhone 3GS last June, Apple also debuted an oil-based, “fingerprint-resistant” oleophobic coating on the handset which is rendered useless if a protective film is adhered on top of it. Therefore, it’s possible that plans for more widespread use of this technology across all of Apple’s offerings could also serve as a reason for the ban.”