Apple TV May not Rebrand to iTV

Following several days of rumors claiming Apple plans to rebrand Apple TV as iTV, Macworld Australia is saying that’s not the case. The publication said its sources say the home entertainment appliance will keep its Apple TV name, but will get a new product code.

The new product code, USA MC572 LL/A, is a good indicator that Apple TV will be updated. The rumor mill has been claiming the next Apple TV model would drop Mac OS X in favor of iOS, and would be redesigned into a substantially smaller form factor.

Apple will be hosting a media event at 10Am pacific time on Wednesday where the company is expected to unveil its new Apple TV model. Macworld Australia’s sources went on to say that the updated Apple TV won’t ship immediately, and added that Apple will be introducing the fourth generation iPod touch, too.

Since Apple hasn’t officially announced any new products yet, any leaked information about what the company has in store for today’s media event should be treated as rumors.

Be sure to check in with The Mac Observer later this morning for our event coverage.