Apple has unveiled a new service for iPhone users called Find My Friends. The service effectively allows you to track your friends and family similarly to the way Find My iPhone works.
While you would be forgiven if you immediate reaction to that is “Why would I want my friends knowing where I am all the time?” Apple has actually designed the system to be controllable by users. You can choose when to temporarily share your location data, and at the end of that block of time, your sharing automatically ends.
The example the company used during its “Let’s Talk iPhone” event was keeping up with the location of your friends and family whilst living it up at Disneyland. In addition to that, parents have a vested interest in knowing where their kids are, and Apple has built parental controls into the service.
More details to follow.