Apple’s Jonathon Ive Apparently Confirms iWatch, Sort Of

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Apple's rumored iWatch may have been confirmed by a design team memberApple's Senior Vice President of Design, Jonathan Ive, seems to have tipped the company's hand and revealed that the iWatch is real, and that it won't look like every other smartwatch that's hit the market. Mr. Ive has apparently been bragging about the device and one of the designers who has been working on the project told the New York Times just what he said.

According to the NYT, Mr. Ive said the iWatch will be very cool and that Swiss watch makers are in trouble. The Apple designer didn't, however, confirm if Apple will unveil the device at its September 9 media event.

Apple employees openly talking about unannounced products with reporters ahead of an official launch is very uncharacteristic considering how obsessive about secrecy the company has been. CEO Tim Cook has even said he is "doubling down" on secrecy.

Apple has been rumored to be working on a wearable device that links to our iPhones and tracks fitness and health-related data. The company has been hiring experts who are likely part of a secret team working on the iWatch, but so far we haven't seen any leaked images or other tangible proof it is on the way.

Analysts, media, Apple fans, and the company's competitors will finally get to see what the company has been working on come September 9 when Tim Cook and other company executives take the stage to unveil new products. The iPhone 6 and iWatch are both expected to make an appearance, although the company isn't saying yet exactly what it has in store.

With apparent confirmation that the iWatch is real coming from what the NYT says is someone from the product design team, it seems more likely than not we'll hear something about it at next week's media event. We'll also most likely see the new iPhone, learn when iOS 8 and OS X Yosemite will ship, and see more about the company's new HomeKit and HealthKit offerings.

Be sure to check in on Tuesday, September 9, for The Mac Observer's live coverage from Apple's media event in California.

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Apple product designers openly talking about unannounced products? Unless the New York Times misunderstood what the Apple employee said -- or the source misconstrued Mr. Ive's comments -- the fact that they confirmed the iWatch is real is even more surprising than what features it will include.

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Jonny Green

“Jonathan” not “Jonathon” (in title)


If the NY Times received information by accident, it probably was not accidental, but a planned leak by Apple.



If it was a planned leak, maybe to try and recover the stock price?



Whatever they’re unveiling next week, it’s going to be huge. Apple just launched a countdown page for the event:

They will be live-streaming it as well. The page states:

Live video from our special event will be right here. And so will a whole lot more…. Join us at on September 9 at 10 a.m. PDT to follow every moment.

They are hyping this event like few I can remember, and sounding very confident as well. Sept 9 will most likely be a day to remember for those who follow Apple.


mrm, stock price will be recovering nicely on Sep 9 in the late afternoon. Said leak probably more in response to Samdung’s desperate pre-Sep 9 announcements of their new half-baked ideas.

Paul Goodwin

I doubt if he said anything about this at all. Does it sound like Apple to say something like “... will be very cool and Swiss watch makers are in trouble.”? That sounds like it came out of the mouth of some high school summer intern at the NYT.


I think Apple has demonstrated over a long period of time that they don’t concern themselves with short-term stock fluctuations. If anything, they’d want the stock lower so they could buy back more shares.

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