AT&T will be dropping its 1,000 a month SMS and MMS plans for subscribers starting on August 21 and will begin offering only its unlimited texting plan for users that don’t want to pay per text message.
AT&T goes unlimited-only for texting plans
The current text message add-on plans from AT&T, until Sunday, includes a US$10 a month option with 1,000 messages, but the cell service provider says most customers choose its unlimited text plan instead.
The company said in a statement:
Starting August 21, we’re streamlining our text messaging plans for new customers and will offer an unlimited plan for individuals for $20 per month and an unlimited plan for families of up to five lines for $30 per month. The vast majority of our messaging customers prefer unlimited plans and with text messaging growth stronger than ever, that number continues to climb among new customers.
AT&T customers with the now doomed texting plan won’t have to give up their lower cost option. They can keep their 1,000 message a month plan, and they can transfer it when they switch to a new phone, too. New customers as of Sunday, however, will only have pay-per-message and unlimited messaging options.
[Thanks to Engadget for the heads up.]