Apple's Beats Unveils New Ad Featuring Marcus Mariota

Apple Beats has released another interesting video (ad?) titled “Ohana,” showcasing its latest headphones and University of Oregon quarterback Marcus Mariota.

Featuring footage of Heisman winner Marcus Mariota working out and narration by friends and family, the video’s focus is the new wireless PowerBeats 2 headphones. They were also featured around Mariota’s neck Thursday as he was drafted second overall by the Tennessee Titans.

While the video shows the headphones in action, it’s not really advertising the headphones, so the most notable thing seen during workouts is that the cable between earbuds is adjustable with a toggle. You can watch the whole video below: