Responding to a fan's question about U2 working with Apple to give away Songs of Innocence to iTunes account holders, frontman Bono said, "I'm sorry about that." The comment came from a Facebook-hosted question and answer session for fans.
Speaking for a vocal subset of iTunes users were angry that Apple dare give them an album, Harrier Madeleine Jobson wrote to U2 with this question for Bono:
Can you please never release an album to iTunes that automatically downloads to people's playlists ever again? It's really rude.
Bassist Adam Clayton Reading Ms. Jobson's question
It's a wonder she survived the trauma.
Nonetheless, Bono apologized, saying:
Ummmm...oops. I'm sorry about that. I had this beautiful idea. We got carried away with ourselves. Artists are prone to that kind of thing. A drop of megalomania, a touch of generosity, a dash of self promotion, and deep fear that these songs we poured our lives into mightn't be heard. There's a lot of noise out there. I guess we got a little noisy ourselves.
The full video is 5 minutes and 46 seconds, with several other question and answers.