Bono Calls Apple's U2 Album Giveaway 'Beautiful Idea,' But Offers Apology

Responding to a fan's question about U2 working with Apple to give away Songs of Innocence to iTunes account holders, frontman Bono said, "I'm sorry about that." The comment came from a Facebook-hosted question and answer session for fans.

Speaking for a vocal subset of iTunes users were angry that Apple dare give them an album, Harrier Madeleine Jobson wrote to U2 with this question for Bono:

Can you please never release an album to iTunes that automatically downloads to people's playlists ever again? It's really rude.

Adam Reads Harriet's Outrage

Bassist Adam Clayton Reading Ms. Jobson's question

It's a wonder she survived the trauma.

Nonetheless, Bono apologized, saying:

Ummmm...oops. I'm sorry about that. I had this beautiful idea. We got carried away with ourselves. Artists are prone to that kind of thing. A drop of megalomania, a touch of generosity, a dash of self promotion, and deep fear that these songs we poured our lives into mightn't be heard. There's a lot of noise out there. I guess we got a little noisy ourselves.

Bono Says

Bono Apologizing

The full video is 5 minutes and 46 seconds, with several other question and answers.