comScore Reports on Apple's Substantial Lead in Smartphone OEM Market Share

It's well known that Android has dominant market share as a smartphone OS, but a comScore report released on January 6 highlights the gulf between Apple as the number one smartphone hardware maker and all the rest.


In simpler days of the PC market, OS market share would roughly reflect hardware market share. Today, that's not true, and comScore has released a report that showcases that change in the modern market.

comScore's report said, "Apple ranked as the top smartphone manufacturer with 41.2 percent OEM [manufacturer] market share, while Google Android led as the #1 smartphone platform with 51.9 percent platform market share." The data is for November 2013 and shows the change since August 2013.

Here are the OS market share findings in the U.S., derived from MobileLens.

Credit: comScore

However, looking at the OEM market share, Apple is the number one hardware manufacturer of smartphones, and the share climbed from August to November.

credit: comScore

Put another way, this is how Apple is making money and collecting a major share of the profits in the smartphone industry.