Danish Reseller Claims MacBook Pro Update on March 1st

| Analysis

An unnamed Danish reseller is claiming that a MacBook Pro rev is planned for March 1st, 2011. Kenneth Lund Wedmore, a Danish blogger, was told so by this reseller, and spilled the beans, but what we don’t know is the nature of the update itself.

A leak such as this should always be considered with a skeptical eye. For one thing, Apple’s retail partners are often the last to know when hardware updates are on the way, and this has been even more the case since Apple began opening its own fleet of retail stores.

The closest thing that we’ve seen historically to notification from Apple to its retail partners that an update is on the way is when the company marks a model(s) as EOL, or end of life. When that happens, you can bet a refresh is on the way, but even then you still don’t know the target date for such a release.

Still, and as our friends at MacRumors pointed out, the MacBook Pro hasn’t been refreshed since April of 2010, making a refresh slightly overdue from Apple’s usual nine month (+/-) refresh cycle. That is, of course, unless you count the processor upgrade that Apple rolled out in October as a full refresh [Editor hint: It wasn’t], which would suggest that we won’t see another update any time soon.

But wait, there’s more, because Apple has long been expected to bring the styling and ergonomic benefits first unveiled in the MacBook Air, which was also last October, to the Pro line. If you discount a processor bump as less than a partial refresh and consider the reworking of the Air’s radical new styling, March 1st looks more and more attractive as a target date for a proper refresh.

So, whether or not this Danish reseller knows Apple’s product plans from a can of surströmming, March 1st seems as good a day as any. Plus, it’s a Tuesday, the day of the week Apple usually releases new products.



Just a couple of comments to this rumor from a Dane:

1) I can attest to the fact that this alledged Danish blogger Kenneth Lund Wedmore (very un-Danish family name btw)is as unknown here in Denmark as he is to you guys stateside.

2) The largest retailer of Apple products here in Denmark is called Fona, and they’re absolutely not privy to any info about an impending MacBook update whatsoever. So if that’s who this suspicious Wedmore dude is pretending to work for he’s full of it.

oh and ...

3) Surstr?mming is a nasty smelly Swedish speciality. NOT Danish! *yuck!*

Lee Dronick

I can attest to the fact that this alledged Danish blogger Kenneth Lund Wedmore (very un-Danish family name btw)is as unknown here in Denmark as he is to you guys stateside.

I visited his website, if kennethlund.dk is indeed him, and it looks pretty good though I can’t read much Danish. I also did a whois search and his domain name has been around for about 5 years.

March 1st is a Tuesday. What day does Apple usually announce new products? Anyway, March 1st is a scant two weeks away, we will know then.


@Sir Harry Flashman

Just to clarify: I don’t question the existence or authenticity of the blogger Kenneth WedMore Lund. I’m just saying that he’s a pretty unknown blogger, even here in Denmark. But that may be about to change now that MacObserver has quoted his blog.

Also, Apple may very well release an updated MacBook Pro on March 1st like the rumor says. Looking at Apple’s usual update cycle the timing seems about right.
How ever I would be surprised if a random Danish reseller was the first in the world to get a heads up from Apple about the new MacBook Pro.

Lee Dronick


I am sorry if that came across wrong. I was just looking to see if he was new to the scene. As to being well known or not, I agree he may have just had his Lady Gaga moment with this rumor


@Sir Harry Flashman

No harm done, Sir. I think we agree grin

Anyway, March 1st isn’t far away, so we’ll soon see if this rumor pans out or not. The only true measure for the quality of rumor sources.

PS: loved the Lady GaGa moment meme wink

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