Apple added several more artists to its 2014 iTunes Festival lineup in London, including deadmau5 as the event's opening act. The company also added an iTunes Festival channel to Apple TV Tuesday morning ahead of next week's concert series.
deadmau5 will be the opening act for this year's iTunes Festival in London
iTunes Festival is an annual event that includes 30 days of free concerts from big name artists at London's Roundhouse Theater. Tickets for each show are given out through a lottery system. Not everyone can win tickets to the concerts, so Apple will stream shows via Apple TV.
The iTunes Festival channel will show up automatically on your Apple TV without any need to check for updates or restart. The channel will let you watch streaming versions of the concerts, view the concert schedule, and check out artists that are performing at the event.