Disney Cancels That Thing It Pulled from Apple TV a Month Ago

| Analysis

Remember that thing Disney pulled from Apple TV? Disney Infinity? It was seen as a black spot on Apple TV's reputation, but Disney canceled the entire project Tuesday, and announced it was exiting the console gaming market altogether. The company will instead return to a licensing model for its fleet of insanely popular characters and universes.

Disney Infinity

Disney Infinity
Source: Wikimedia

Disney Infinity was a series of games designed to marry the company's toys to a gaming console. While Disney has long licensed its many properties to developers, Disney Infinity was a self-published effort (the game developer was Avalanche Software).

At the end of March, Disney pulled Disney Infinity from Apple TV. Many, including The Mac Observer, saw it as a blow against Apple's popular settop box. It was hard to imagine why Apple's closest media partner would do that to Apple, as it were

This plays into my long-running theory that when you see someone acting or speaking irrationally, there is (almost) always a piece of missing information on either your part or their part. Very few people are truly crazy, after all. It turns out in this case that the move was entirely about Disney Infinity and not about Apple TV at all, making Disney's move completely understandable.

In a blog post (via The Verge), John Blackburn, SVG and GM of Disney Infinity, said, "By now you may have heard the news that we have made the difficult decision to discontinue production of Disney Infinity. [...] We have two final retail releases coming, including three new characters from Alice Through the Looking Glass later this month, and the Finding Dory Play Set launching in June."

After that, there will be no more releases in the series.

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Geraint Owen

Bearing in mind Steve Jobs” estate is the largest shareholder in Disney do you really think it was a snub to Apple?!


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