Eddy Cue Claims Apple Has Best Product Pipeline in 25 Years

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Hot on the heels of the Apple/Beats deal, Eddy Cue appeared at the Code Conference (née AllThingsD Conference) light on facts, but heavy on excitement about Apple's product pipeline. While Apple CEO Tim Cook has often said that Apple had a great product pipeline, Mr. Cue amped up the stakes by claiming that Apple has the best product pipeline he's seen in 25 years.

In a joint appearance onstage with soon-to-be Apple executive and former Beats CEO Jimmy Iovine, Eddy Cue stated that in his 25 years at Apple the current product pipeline is the best he's ever seen. Of course one of the things he's learned in 25 years at Apple is how to keep a secret, so no details about the contents of that pipeline were revealed.

Even after Walt Mossberg points out that Eddy's 25 years include the iMac, iPod, iPhone, iPad and MacBook Air, Mr. Cue stands by his claim, though still without offering any details. It's a bold claim, especially in light of Apple's penchant for carefully controlling the message.

Hopefully at least a portion of that pipeline will be revealed next Monday at the WWDC keynote address. Listen to the man himself below:

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Since nobody will show me the product pipeline, I can't say a lot about it. I will say, however, that if Apple doesn't deliver on such a statement, it will give the blogosphere fuel for bashing on Apple for years to come.

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I’m not a rabid, tech blogger frothing at the mouth to blow up anything Apple does either positive or negative, but setting expectations that high has HUGE consequences if someone thinks what you’re saying is crap.



Well, of course since the new iPhone/iPad/Macbooks will be the BEST versions that the company has ever put out, upcoming pipeline = best product pipeline. Hard to get too excited over that. Maybe Cue means it in a different way, but over-parsing Apple to see things that aren’t there is easy.

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