Facebook Email Feature Put Out to Pasture

Remember those @facebook.com email addresses Facebook assigned to its users? Apparently no one else did, either, because the social networking service is shutting them down in March.

Facebook kills off @facebook.com email addressesFacebook kills off @facebook.com email addresses

Facebook assigned the email addresses to its users in late 2010, but they never caught on. The company pushed it as a way to have a single place to see email, text messages, and Facebook-specific messages. That didn't work out quite the way Facebook had hoped.

"We're making this change because most people haven't been using their Facebook email address," a Facebook spokesperson told the BBC.

That isn't too surprising since most Facebook users didn't seem to know they had the addresses until the social networking service swapped them out for the email addresses associated with their accounts. The change happened without any warning, and left plenty of subscribers angry.

Facebook isn't, however, getting out of the message management business. The company just bought the platform agnostic text messaging service WhatsApp for a staggering US$19 billion. Facebook said it will let WhatsApp continue to operate as an independent company, just as it has done with Instagram, although it's a safe bet we'll see tighter integration between the social networking text messaging services once the dust settles from the buyout.

For the very small handful of people that actually were using Facebook email addresses, you won't be left high and dry. Messages sent to those addresses will auto-forward to whatever email address is attached to your Facebook account.