Facebook Hits 1 Billion Users, 1 in 7 Humans Press “Like”

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Facebook 1 Billion Users

Online social networking giant Facebook has passed 1 billion “active” users, the company’s CEO Mark Zuckerberg revealed early Thursday. The milestone was reached on September 14 at approximately 12:45 PM PDT.

From Mr. Zuckerberg’s note:

This morning, there are more than one billion people using Facebook actively each month.

If you’re reading this: thank you for giving me and my little team the honor of serving you.

Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.

I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too.

Facebook’s announcement does not come as a surprise. Those actively monitoring the social network have predicted for months that the service would hit 1 billion users by this fall. Facebook proved it was on the anticipated growth track by announcing its 750 millionth user in July 2011.

With its 1 billion active users, Facebook is the world’s largest social network. Despite the poor performance of its stock following the company’s IPO in May, the company anticipates steady growth for the foreseeable future.

Much of this growth will come from mobile and integrated platforms. As a result of Facebook’s push into mobile, 600 million of its 1 billion users now access the service via a mobile device.

Apple has recently taken steps to offer users a mobile Facebook experience. In the last year, the Cupertino company has integrated Facebook functionality into both its mobile iOS and desktop OS X operating systems.

Teaser graphic made with help from Shutterstock



I think these numbers are fictitious. Check out the chart a little over half way down this article:http://thenextweb.com/facebook/2012/10/04/facebook-hits-1-billion-active-users/
As I said on Tumblr this morning

So Facebook members have grown in a linear fashion without the slightest break for three and a half years? The wars and unrest and blocking by countries and filtering by corporations have not had the slightest effect? No leveling off because of the security scandals or privacy revelations, or just because people got tired of it? No drop when they had to purge nearly 10% of their members because they were fictitious? Not even any seasonal variation because people spend more time on their computers in the cold dark winter than in the summer?  Just a straight as an arrow growth until half of the people in the WORLD that use the internet are on Facebook? From the California teen on her iPhone to some guy with a Pentium 1 in a back ally of Mumbai?


I find these numbers to be to simple, too contrived, to suspect to be believed. I think Facebook is making them up. A couple of days ago I posted a question here asking what will happen when Facebook has to admit that their active user numbers are a lie. I stand by that post. I think they are making the numbers up. I believe that Facebook is going to be the next big tech bubble to pop. Looking at the numbers Facebook is pumping out to investors and their customers, I really believe that the FTC might be stepping in. I would not be surprised, assuming what I think is true, if several people at the top of Facebook do hard time for fraud.

Yes fraud. They aren’t even very clever at it. The line is far far too smooth. No business grows like that.




geoduck, I’m in at least partial agreement. While I won’t go as far as say that Facebook is making up the numbers, I think what really needs said is that Facebook has more than one billion active user accounts. That doesn’t mean the same thing as one billion active users, nor “1 in 7” people now use Facebook.

People can, and do, have multiple accounts. Some people who build websites have multiple accounts under different names for testing purposes with social media integration. Some pervs have false accounts pretending to be teen girls…or even major chain restaurants trying to save face by pretending to be teen girls:


Or concerned moms pretending to be teen girls to run a sting operation on registered sex offenders:


The list goes on. That was just from a quick Google search. So while I’ve no doubt that Facebook is growing by leaps and bounds, I also have to wonder what the “active user” count would be if all the fake accounts were taken off the list.


Take out the fake accounts
Take out the moribund accounts
Take out the multiple accounts for single people.
Take out the accounts people only use to log into third party web sites.
The list goes on and on. I conservatively guessed that half of their accounts are in fact real live different people looking at ads on Facebook. I would not be surprised in the slightest if it were around 10%. I honestly believe that Zuckerburg and co know this, if they don’t then they are incompetent managers. They have to know the details of who has accounts and how they are used. I really think they understand how hollow the one billion member figure is. Yet they are using it to sell to stockholders and advertizes. That is to my mind legally questionable. As I asked in an earlier Tumblr post this week: What will happen to the stock when this hits the fan? It dropped to half it’s initial price when they admitted and purged less than 10% of the accounts for being bogus. What will it will be worth when they admit that 50%, 75%, 90% of the accounts are not legit?

Sure glad none of my money is in Facebook stock.


I’m in agreement with all posters. How many are duplicates or abandoned accounts or outright fake accounts? This is what makes social metrics in general so insidious (*cough*Klout*cough*) - there’s just no way to know (even robot accounts will show activity in the company logs), and the numbers aren’t reliable, particularly in this era of un-deletable accounts. Sign up for something to take it for a test drive only to discover you can never leave. It boggles the mind that any serious business could surrender to such insanity. I guess critical thinking really has gone out the window as our brains become web-ified.

It would be nice if the FTC stepped in, but how can we expect them to do any better in untangling the spaghetti? wink

Definitely an attempt to bolster their Titanic of a stock offering. Lame. Totally lame.

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