Fitbit Flex Brings Health Tracking to Your Wrist

Las Vegas -- Health and fitness tracking company Fitbit added to its wearable device lineup with the introduction of its new Flex wristband at CES on Monday. Like the company's Fitbit One and Fitbit Ultra, it tracks steps, distance, calories burned, and sleep patterns, plus it syncs to your iPhone via Bluetooth 4.0.

Fitbit's new Flex activity trackerFitbit's new Flex activity tracker

Fitbit said the Flex is the first health and activity monitoring wristband to sync via Bluetooth 4.0 and includes a Bluetooth dongle for users with computers that don't have built-in support. It is water resistant, so the Flex can be worn in the shower, and it includes a built-in silent alarm.

The Flex's sensor unit is removable and the company offers writstbands in black, slate, teal, tangerine and navy so users can choose which color they want to wear. Like other Fitbit products, the Flex's data is viewable through the Fitbit Web-based dashboard or the free Fitbit app for iOS.

Fitbit isn't planning on shipping the Flex until spring 2013, but is offering pre-order sales now for US$99.95.