Fortune Names Apple Most Admired Company Again

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Fortune called Apple the most admired company in the world for the fourth year in a row, topping the likes of Google, Berkshire Hathaway, and Microsoft.

“The company’s blistering pace of new product releases has continued to set the bar high for tech companies across the board,” the Fortune team said.

Apple is the most admired companyApple: Fortune’s most admired company. Again.

Fortune pointed out that in addition to strong product releases the company is in a healthy financial position with continued profits each quarter. Apple’s most recent quarterly earnings report showed profits doubled year over year.

The launch of the iPad 2 on Wednesday will likely help boost profits for the current quarter, and seeing company CEO Steve Jobs on stage for media event introducing the multimedia tablet didn’t go unnoticed, too. Mr. Jobs is on medical leave from Apple, which raised questions as to whether or not he would make an appearance at the iPad 2 unveiling.

The remaining top five slots in Fortune’s annual most admired companies list included Google, Berkshire Hathaway, Southwest Airlines and Procter & Gamble.

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Not bad for a company led by a megalomaniac whose over-sized ego prevents him from working with other companies.


Quarterly profits. Not the best measure to set your future to. Planning, plotting, scheming, conniving, designing, testing and revising births the products that quarterlies respond to, long time.


Quarterly profits. Not the best measure to set your future to.

Forbes making this assessment based on just one quarter would be foolish. Laughable.

Basing it on, among other things, consecutive quarters over several years ? during which most of their competitors, and many businesses all around, lost profits, or went under ? well, there’s perspective.

Meanwhile, Apple’s accrued some >$50 Billion in cash, last I heard. That’s a lot of quarters.

Just a few details there.

And of your list, three processes ? planning, designing, testing, and revising ? are essential to any successful business. I’m curious as to why you mix those with four fundamentals with three negative processes. Perhaps because seven sounds so much bigger than three, and mixing the lists gives the litany of three an inflated sense of outrage?

What evidence would you like to offer for “plotting, scheming, and conniving?” And please clarify how that relates to what goes on in pretty much any major industry. Sounds as if you’d like to imply that Apple’s somehow a uniquely sinister force from the dark side, unlike any other company Forbes evaluated for 2010. And 2009. And 2008. And (this is getting monotonous) 2007.

Four years in a row. Pfft! What does Forbes know about business anyhow? Why didn’t they check with you, to get your more objective, researched, insightful analysis and perspective?


Not bad for a company led by a megalomaniac whose over-sized ego prevents him from working with other companies.

And does this in any meaningful way impugn or distract from the reality of what Jobs’ ego has accomplished?

If you want to dis someone, it helps to have relevant, concrete data, shown to have some valid logical relationship. Empty rhetoric appeals only to empty minds.

Jobs’ ego, working with brilliant colleagues and strategists, has led to the integrated iMac (the style of which now most monitors copy), the iPhone (which virtually all smartphones try to copy), the iPod (which after all these years still hardly anyone’s even bothered trying to copy, because they’re too dim to come up with much of anything more creative or simple), and the iPad (which now, not quite a year after its arrival, has one visible and legitimate competitor ? which also copies the iPad. A few others will pop up later this year, trailing well behind iPad 2. Probably most of those iPad-wannabes will at least try to copy it; many will use cheaper components to attract buyers who care only about the price rather than quality, and the daily ease of use).

All around, outside Apple, you see the PC-Windows market largely comprised of sub-par imitators of
iPhone, and

That’s the result of Jobs’ “ego,” plus his sense of whom to hire and keep to plan, design, test, and keep revising overall superior products (four key processes mhikl strangely lumped in with three negatives).

Too bad the PC world doesn’t have anyone with that much “ego.” Or vision. Or talent. Or determination. Or genius. Or high standards.

Or ? astounding, persistent growth and success.

Ahh. Maybe that’s what really bugs you.


Nah, I’m just a snarky sarcastic bastard who happens to agree with you.


just a snarky sarcastic bastard who happens to agree with yo

#%$&#! brain farts. As more and more of my brain cells take early retirement, I’m less capable of remembering who’s who (especially with the more cryptic names). Feh. wink

Well, it’s out there for those who do think otherwise.

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