German Retailer Claims Mac Pro Release Date of December 16th

Do you smell that? That's the scent of pressed aluminum in the air, and that means we're getting close to the expected release of Apple's delicious new Mac Pro. An Apple retailer in Germany—Conrad Electronics—has made a successful grab for some publicity by claiming the device will be available on December 16th, even though Apple hasn't announced a release date.

The new Mac Pro was unveiled in June at Apple's annual World Wide Developer Conference (WWDC), but the company said only that it would be released in "late 2013." During Apple's October Mavericks launch event, the company narrowed that down to the middle of December, but an exact shipping date is still unknown.

Enter Conrad Electronics, a German retailer of computers and electronics. As noted by MacRumors, Conrad recently listed the Mac Pro for preorder, with an availability date of December 16th. We have a screenshot below:

Conrad Electronics


Does the company know what it's talking about? Probably not. Apple doesn't officially tell its retailers much of anything—the life of an Apple retailer is hard, and that's being charitable—and even if Apple did break from that practice, leaking this kind of information gets you fired as an Apple retailer/partner. Just ask AMD.

But, if you don't know for sure, but stick a date up anyway? Well, that's a different kettle of fish. Who's going to complain? Not Apple, because it's not a leak. Which makes this a genius way to get some headlines, because Apple's professional base is hungry for this device, and everyone wants to know when it's coming out.

To wit, lots of sites are talking about it even now.

What we do know is that the 16th is the middle of December. So that checks out. On the other hand, Apple usually releases new products on Tuesday or Friday. December 16th is a Monday. So that doesn't check out.

Still, I personally expect Apple to announce actual availability within the next 10 days. It might even be the 16th.

And, just because we can, here's some Mac Pro eye candy.

The New Mac Pro (Undressed)

The New Mac Pro (Undressed)