Google Says All Devices Fair Game for Ads, Including Thermostats

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Your Nest thermostat could be serving you ads at some point because Google sees all of its properties as fair game for Google Ads. The Internet search giant said in an SEC filing it sees Google Glass, Android-enabled cars, refrigerators, smart watches, thermostats, and anything else it serves content to as potential ad platforms.

Google Ads could come to future Nest thermostat modelsGoogle Ads could come to future Nest thermostat models

Google said it sees ad placement possibilities as an evolving market. "Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future," the filing stated, according to the Wall Street Journal. Those devices could include "refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities."

That news will come as a disappointment to Nest Learning Thermostat owners who were promised that their personal information would remain private after Google bought the company.

Nest said when the purchase was announced earlier this year,

Our privacy policy clearly limits the use of customer information to providing and improving Nest's products and services. We've always taken privacy seriously and this will not change.

That may have been the agreement at the time, but just as Darth Vader was happy to change his deal with Lando Calrissian, Google has apparently done the same with its Nest customers -- or at least it's seriously considering the option.

Considering companies like Google are always on the hunt for new revenue streams, it seems likely that advertisements will grow beyond the places we currently find them and will eventually end up everywhere we look, from our cars, to our refrigerators, and even our thermostats.

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I am altering the deal, pray I do not alter it any further.

- Darth Vader Google

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Ads to distract drivers. Ads on GoogleGlasses blocking people when they’re trying to walk down the street. Ads everywhere and anywhere.

Google IS Evil


“limits the use of customer information to providing and improving Nest’s products and services”

Ads ARE an improvement. They give people vital information about how one weird trick can save you hundreds on your next electric bill.


So I’m going to need an ad blocker for my refrigerator? Shameless. I’m skipping the internet of things altogether, methinks.

Lee Dronick

“Brought to you by Carl’s Jr.”


Ha, ha! :D I was going to say the same thing! I didn’t know if anyone here was a fan of that film and would get the joke. Henceforth, all of my sons shall be named BEEF SUPREME.

Lee Dronick

Jaime I am afraid that the movie isn’t a comedy, but a prophecy.


I’d even go so far as to phrase that statement in the past tense. I think we have at last arrived (at least in California). wink

Deconus Kad'ral

Oh well. Sounds like only yuppies that buy overpriced versions of normal things like thermostats will be affected.


I have to agree. I’ve never understood the appeal of the Nest thermostat. I have no problem programming the Honeywell units I get from Home Depot, they do everything I want and need, and all of that at a third of the price. Sure I can’t reset it over the internet but I have no need or desire to do that. It always seemed like a function looking for a purpose to me.


The first ad I get on my thermostat is the day that the thermostat meets the ball-peen hammer.


I’ve always thought Google’s attempt to make self-driving cars was so they could force the driver to watch ads instead.

Looks like I was right. :(

Lee Dronick

  I’ve always thought Google’s attempt to make self-driving cars was so they could force the driver to watch ads instead.

“Bringing you to Carl’s Jr.”


Name a platform, a media..ANYTHING that didn’t eventually become a delivery device for ads. This alleged iWatch will be yet another ad delivery device. AM radio got crazy sick with ads after the British Invasion, then FM comes ad free- and then it isn’t; Broadcast TV had ads but now there are TWICE the ad minutes and double the ads per show since the 70’s; Cable TV was ad-free for years and now it’s same as broadcast; the Web was ad free for years and now it’s worse than TV because it’s bots target you directly. Magazines (R.I.P.)
are 90% ads and 10% copy. They have video ads at gas stations here in Burbank, Nobody here is surprised are they?  I love Google. Last I checked, you don’t have to use Google or Android or Youtube or any of that but everybody does anyway because they simply WORK. Ads?  Hey Lee, I thought you liked ads anyway! I’m the one that gets catatonic when I see an ad so I just don’t “see” them anymore. Except for Carl’s Jr. because I love PORN.

Lee Dronick

  Hey Lee, I thought you liked ads anyway!

It depends on the ad. Some are good and some are bad. Most of the good ones are in print and on TV. Webpages are generally full of bad ones, annoying ones too, such ads turn me off from buying the product; I recommend that they at least stop using in-your-face popups and “floaters”.

Ads on a thermostat? How often do you look at it?

Ads on an auto dash display? They can be distracting enough just trying use it to set the “thermostat”. Also in most States it is against the law to have a video screen that can be seen by the driver. That is why they are behind the front row.

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