Apple has Apple TV, Amazon has Fire TV, and soon Google will have Android TV. The Internet search giant is reportedly ready to jump into the set top box game -- despite the fact that it already sells Google Chromecast.
Google wants in on the set top box game, too
News of Google's plans comes courtesy of insider sources talking with The Verge. Internal documents said,
Android TV is an entertainment interface, not a computing platform. It's all about finding and enjoying content with the least amount of friction.
Google calls Android TV "cinematic, fun, fluid, and fast," which sounds like a description of Apple TV and Fire TV, too. Sources say video app developers are working on their Android TV apps right now, and the device will support voice commands, just like Amazon's Fire TV.
This isn't Google's first attempt to win our televisions. The company already offers its low cost Chromecast, and previously failed with its Google TV. Assuming Android TV takes off, it will most likely target a different audience that Chromecast, although it could impact sales of the device.
Whether or not it can take on Apple TV and Roku will be a different story, and Fire TV is still to new to know whether or not it poses a serious threat in the set top box market.