Google Buys Flight Data Company ITA

Google has snatched up another company, this time it’s the flight information search company ITA Software. The deal will cost Google US$700 million in cash and will position the company to manage flight information and flight-related searches.

ITA was founded in 1996 by several computer scientists from MIT and handles advanced tools for organizing flight-related data. “Their technology opens exciting possibilities for us to create new ways for users to more easily find flight information online,” said Google CEO Eric Schmidt.

Google plans to develop new flight search tools to make it easier for travelers to find flight-related information and to help promote online flight purchases.