Google to Beef Up YouTube with Green Parrot Purchase

Green Parrot Pictures announced on Wednesday that it has been purchased by the Internet search giant Google. The purchase will help Google improve the video quality of content that’s available through YouTube.


The studio may not be a household name, but its work is well known. The company’s video improvement technology has been employed by some big name movies such as Lord of the Rings, X-Men and Spider-Man.

“Their technology helps make videos look better while at the same time using less bandwidth and improving playback speed,” said Google’s video technology director, Jeremy Doig.

“Some of YouTube’s most popular or moving videos are shot using low-quality mobile phones and video cameras,” he said. “Take, for example, videos of recent protests in Libya. Although emotionally captivating, they can be jerky, blurry or unsteady.”

With Green Parrot under Google’s wing, YouTube will be able to enhance the quality of videos by applying image steady, visual noise reduction, and on-the-fly rendering improvements.

Google hasn’t said when YouTube users can expect to start seeing Green Parrot’s technology in action.