Hasbro Bringing 3D to the iPhone

Hasbro plans to bring the iPhone and iPod touch into the world of 3D with its My3D add-on. The device will let users view entertainment, travel and gaming content in 3D, and should be available next spring.

My3D will attach to the user’s iPhone or iPod touch and looks similar to binoculars. When users look through the My3D viewer, they’ll see a three dimensional environment that moves as they look up or down, or turn.

Hasbro’s My3D

Hasbro said Apple helped during the design process, and the toy maker expects the device will surpass any 3D experience currently available for the iPhone or iPod touch. The company has also been working with the 3D content experts at Dreamworks Animation.

Content is already in development for the My3D from the new 3D TV network being co-developed by Discovery, Imax and Sony, and the Los Angeles Convention and Vistors Bureau is developing virtual tours of the Santa Monica Pier and the Wax Museum.

Content for the My3D will be available through Apple’s App Store, and the device will sell for US$30.

[Thanks to Yahoo! Finance for the heads up.]