iPhoto Is the Apple In Walt Mossberg's Eye

The Wall Street Journalis, Walter Mossberg, offers a look at iPhoto and Appleis iDigital Hubi campaign in an in-depth gander at iPhoto, Appleis new photo management software. Better yet, Mr. Mossberg gives iPhoto the thumbs up in the latest edition of his iPersonal Technologyi column. Mr. Mossberg had this to say about Appleis iDigital Hubi strategy:

Some of this (Appleis Digital Hub campaign) is just plain marketing, a skill at which Apple has few peers. Competing PCs, using the Windows operating system, are also perfectly capable of connecting with cameras and music players, and handling photos, videos and songs. But even when you clear away the hype, Apple has a point.

Every Mac comes with a suite of free, elegant digital media programs, which are in most cases simpler and more capable than their Windows counterparts. Thereis iMovie, the easiest and best video editor Iive seen. Thereis iTunes, a very nice MP3 music jukebox that can also burn audio CDs. Thereis iDVD, the best and simplest program Iive tested for creating home-made DVDs. And now, Apple has rounded out the quartet with iPhoto, a program for organizing, managing and sharing digital photos.

Mr. Mossberg also likes some of the major features of iPhoto. From his column, he writes:

Itis like a digital replacement for that shoebox where you keep years of prints from the drugstore. When you plug a digital camera into your Mac, iPhoto automatically launches, ready to import the pictures. It can also import pictures from your hard disk or from a CD.

With iPhoto, you can handle thousands of pictures, stretching over years. And you can quickly and easily turn them into prints, or into a free, customized Web page, or -- and this is the coolest part -- into a professionally bound book, with heavy glossy pages between linen covers.

Stop by Walter Mossberg column, iPersonal Technologyi, and see what else he has to say about iPhoto.