In-store iPhone 4S Purchases Limited to Reservations

Apple released the iPhone 4S only four days ago, and is already working to control store inventories by limiting new purchases to reservations only. The change means that shoppers wanting an iPhone 4S can’t just walk into an Apple Store, but instead must place a reservation for their new phone the night before.

Apple’s retail store Web site now tells customers the iPhone 4S is available on a first-come, first-served basis, and that they must reserve their new phone after 9PM the night before they come in to make their purchase.

iPhone 4S: By reservation onlyiPhone 4S: By reservation only

It’s no surprise that Apple is already strictly controlling the flow of iPhones out of its stores. The company sold over 4 million units during the first three days of availability, and managed to sell over 1 million phones during the first 24 hours of preorder availability, too.

Apple unveiled the iPhone 4S during a media event earlier this month. The new model uses the same body design as the iPhone 4, but includes a dual core A5 processor, a new antenna design, better battery life, built-in combination GSM and CDMA cell network support, an 8 megapixel camera, Siri voice control, and more.

Customers lined up early for the chance to be among the first to get their hands on an iPhone 4S on October 14, and lines remained steady through launch day.

The iPhone 4S is available with a black or white body in 16GB (US$199), 32GB ($299) and 64GB ($399) capacities — assuming you can get your hands on one.