Initial Mac App Store Game Sales More Tepid Than App Store

| Mac OS

Game developers who use the Unity engine have been chatting about sales results on the Mac App Store since its launch nearly three weeks ago, showing tepid results compared to the torrid sales that accompanied the iOS App Store launch, which quickly catapulted some indie game makers into the stratosphere.

One Unity developer quipped: “Well, according to Apple, there were 1 million downloads. Now how many of those were for free apps, and how many were for Angry Birds?” Angry Birds was a smash-hit on the iOS App Store and has dominated the Top Paid Apps chart on the Mac App Store.

Peter Cohen at The Loop noted that developers’ expectations were much milder when the Mac App Store launched. He added: “Modest uptake to Mac OS X 10.6.6, a prerequisite for Mac App Store access, is cited as one possible reason.”

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The prices on the Mac App Store much higher than iphone.  Angry Birds is $5 on Mac App Store, and $1 on my the phone.  What gives?


The problem is simple: Price and convenience. Mac app store games are around $20-$50 (and about $5 for games that are copies of 99 cent iOS games), whereas iOS games are around .99-1.99. There are exceptions, of corse, but in general, this has a lot to do with price.

Plus, iOS is just more convenient to game on, say, during the Dr. Office wait.


Plus, impulse buying on iPhones (and iPads) has to be much more likely.

When I’m on my Mac I’m usually working, emailing or web surfing. On my iPhone, if I’m not actually fielding a call or checking email… I’m playing a game.

If I’m sitting at a doctor’s office, I’m more likely to drop a buck or two on a game just to kill time.

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