Apple’s sales in the education market for its third fiscal quarter were the company’s best ever, and iPads outsold Macs in the K-12 range two-to-one.
The company sold some 17 million iPads during its third fiscal quarter, compared to just over 9 million for the same quarter last year. Dropping the iPad 2 price point to US$399 helped education sales, according to Apple CFO Peter Oppenheimer.
iPad outsells Mac in schools
“[The iPad] was particularly key in the K-12 area, which we spoke about earlier,” said Apple CEO Tim Cook during the earnings report conference call on Tuesday. “The most popular iPad is the new iPad, but the iPad 2 did very well. We repriced the iPad 2 to $399 and it did very well in the quarter.”
Apple also reported iTunes U has gained about 700,000 new schools and is offering 750 new courses.
Apple reported $35 billion in revenue for the quarter, coming in below Wall Street estimates of $37.2 billion. Earnings for the quarter came in at $8.8 billion.
The company reported selling 4 million Macs, 6.8 million iPods, 26 million iPhones and 17 million iPads.
Apple is currently trading at $571.15, down 29.77 (4.95%) in after hours trading.