Launch weekend sales for Apple's new iPhone 6 and iPhone 6 Plus hit the 10 million mark, coming in above last year's iPhone 5s launch at 9 million units. Apple CEO Tim Cook said this year's launch numbers would've been even higher if more inventory had been available.
Apple's iPhone 6 and 6 Plus launch weekend sales top 10 million units
Mr. Cook said in a statement,
Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn't be happier. We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin. While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.
Apple introduced the iPhone 6 and iPhone 6 Plus at a media event earlier this month. The iPhone 6 sports a 4.7-inch display and the iPhone 6 Plus is even larger with a 5.5-inch display. Both include Apple's A8 processor with M8 motion coprocessor, improved camera, faster WiFi and LTE, built-in NFC for mobile payment support, redesigned bodies, and more.
Pre-order sales launched on Friday, September 12, and the company sold through 4 million phones in a single day. In-store sales started on September 19 and many Apple retail locations had long lines that formed well ahead of time and lasted throughout the weekend.
In-store availability was very limited. Almost no iPhone 6 Plus inventory was available, and hopeful customers found it difficult to get the iPhone 6 models they wanted, too. The company's online store is currently showing week long delays for shipping the iPhone 6 and up to four week delays for the iPhone 6 Plus.
Pricing for the iPhone 6 starts at US$199 and $299 for the iPhone 6 Plus.
The new iPhone models launched in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK. Apple will add Austria, Belgium, Denmark, Finland, Ireland, Isle of Man, Italy, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Qatar, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Turkey and United Arab Emirates to that list on September 26, and plans to have its new models available in 115 countries by the end of the year.