Jason Schwartzman Intros The New Yorker iPad Mag

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The New Yorker launched its own digital magazine for the iPad, and actor Jason Schwartzman introduced the new app in a YouTube video. Mr. Schwartzman is known for his roles in Bored to Death and Scott Pilgrim vs the World, and now for navigating his iPad with his tongue.

The video was directed by Roman Coppola and features Mr. Schwartzman revealing the apps features — along with quite a bit of himself — such as articles, commentary, and access to the publication’s cartoon library.

The New Yorker app for the iPad is free and available at Apple’s iTunes-based App Store, but each week’s issue will set you back US$4.99.


Bosco (Brad Hutchings)

Made with Adobe tools, which are, of course, developed by lazy Adobe employees.

The New Yorker chose a cross-platform tool technology that will let them get to other tablets being released in the near future. This particular tool can be used for pixel-perfect page renderings like Wired or HTML text renderings like The New Yorker. It has provisions for video, sound, and other immersive content.

So maybe the next time Steve Jobs flaps his gums and starts a war, somebody else will consider the truthiness of what he’s saying.


Apple’s not going to be too happy when people start suing them for the iPad not working in the shower and in their pool like Schwartzman / The New Yorker are showing them it can.  Call it unrealistic expectations, but isn’t that what 90% of law suits stem from?

Lee Dronick

iPad not working in the shower and in their pool like Schwartzman

They could put it in a ziploc bag smile

Good point, I bet there is a humidity indicator in the iPad as there is most Apple gear these days.


Great. 173 Meg per issue. Wired weighing in at nearly 1/2 a gig. Of course they are pixel perfect. They are pictures.


Bosco (Brad Hutchings)

It’s funny Intruder. On one hand, the iPad crowd wants unique, immersive experiences. On the other hand, they wonder what it would be like to hoard a years worth of issues on their device. It will be interesting to see what sells. It’s not terribly interesting reading what bloggers think before they’ve even sat down and read an issue.


I don’t know that the folks at AllThingsD haven’t “even sat down and read an issue”. Do you? And how is that relevant to the SIZE of the files? I’m sure there’s lots of great content in there, but if the files are unwieldy users won’t be very happy. Currently they are too big to download over 3G because of the size cap. Not very convenient if you are on the subway and want to get your latest issue to read on the long ride to work (or home).

Isn’t one of the benefits of digital magazines the fact that you CAN have fully searchable, immersive content available without keeping a bunch of dead trees? Why wouldn’t you want to retain multiple issues as a ready reference?

Even the New Yorker Deputy Editor agrees that it is too big. And it is apparently NOT HTML text renderings like you state in your first post. At least not according to the very same editor.

It seems Adobe still has some work to do to make full HTML work and the file sizes smaller. I’m sure they will make that happen in the not-too-distant future if they want to own the digital magazine and newspaper market.

Bosco (Brad Hutchings)

Tens of thousands of customers have bought the Wired apps despite their size and despite their price. It gets rave revues as a tablet mag done right. There is clearly a market for beautifully laid out content on the tablet. If you want to read and search for free, they make it all available on their web site.

For the discrepancy between what Adobe says (see my link) and what TNY deputy editor says, I suppose you’d have to ask each of them about the discrepancy. Or buy the app and tear it apart on your Mac to determine if there are images of text layouts there. At 500 MB (Wired app), I believe it. 150 MB (The New Yorker) and knowing what that magazine looks and feels like in print, I’m not so inclined to believe it. Maybe deputy editor got it backwards and the sidebars were pixel rendered instead of being the HTML part. But whatever.

Moore’s Law will make these sizes very reasonable, both on storage and bandwidth sides, within 2 years. Given that it’s such a nascent market, and that anyone can read the content in a browser, Conde Nast is betting on beautiful. From the video ad, it sure looks like a good bet to me.

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