The Mac Observer’s Managing Editor Jeff Gamet joined MacJury host Chuck Joiner to look at exhibitor involvement at Macworld | iWorld 2012 and other trade shows.
Along with Chuck and Jeff, the panel also included Smile Software’s Jean MacDonald, and Tactics Sells High Tech consultant Mark Fuccio.
The panel discussed the successful and not-so-successful exhibitor presences at the show, in hopes of giving exhibitors at future trade shows some examples of what to do and not to do. They took a look at pre-show communications, booth design and business card design, and offered their perspective and recommendations offered.
MacJury episode 1203 is available as a free download at the MacJury Web site.