Kanye West Blesses Apple-Beats Deal

Kanye West discussed Apple and its connection to culture at the Cannes Lions festival as part of a seminar titled "Technology, Culture, and Consumer Adoption: Learning to Read the Cultural Landscape," according to Adweek. He (again) cited Steve Jobs as an influence and talked about Apple's deal with Beats. According to His Kanyeness, that deal would not have happened if Jay-Z hadn't made a deal with Samsung last year.

Kanye West sporting another wacky pair of shades. 

Mr. West added that Samsung's deal with Jay-Z brought Samsung an amount of cultural credibility that Apple needed. Accordingly. In that light, according to Mr. West, the Beats deal made sense as a way for Apple to increase its own connection to culture through tastemakers like Dr Dre and Jimmy Iovine.

"Steve Jobs, as everyone knows, was my biggest influence. Just seeing the way he fought to make things easier for people. After he passed, I made it my life's mission to do what he did inside of that company," Mr. West said. "I dream to help raise the palate and raise the taste level of a generation and also be involved with the production and distribution and advertising of that thing everyone's begging for."

He then went on to go "full Kanye" making the kind of outlandish statements he's known for, declaring celebrity as the highest form of communication and claiming the world could be saved through design.

Oh Kanye. Meet me in the spin section.