Leshi TV CEO to Apple: Sorry about the Hitler Thing

After publicly comparing Apple to Adolph Hitler, Leshi TV CEO Jia Yueting has decided an apology is in order. He now says he's sorry and called the decision to use Nazi comparisons a misstep.

In a statement to Cult of Mac, he said,

I am deeply sorry for publishing the animation ad on Weibo on Friday. In hindsight, it was a misstep and I have removed it. It was insensitive and wrong to try to use such an image in a lighthearted way … My intention was to express our vision that open-ended technology ecosystems are more beneficial to consumers and encourage true innovation. Please accept my sincere apologies, and thank you for your attention and understanding.

The unfortunate comparison was part of a marketing campaign in China where Leshi TV is based. The company was trying to say Android OS and its own soon to be released smartphone represent an open and un-oppressive platform, and in comparison iOS and the iPhone are closed and controlling.

Leshi TV CEO apologizes for comparing Apple to Adolph HitlerLeshi TV CEO apologizes for comparing Apple to Adolph Hitler

The ad and its accompanying graphic showing a cartoon-style Hitler with a red arm band showing an Apple logo instead of a swastika quickly drew criticism—so much so that Leshi TV felt a public apology was in order.

The image has been taken down, but it's still easy to find online. This is one mistake that will be a constant reminder for Jia Yueting that what happens online stays online forever.