Content creation, rather than consumption, will be the key to competing with Apple’s iPad, according to Chang Ma, vice president of marketing for LG’s mobile phone division. Mr. Ma said his company is working on an Android-based tablet that it says will excel in its ability to create content, adding, “It’s going to be surprisingly productive.”
The comments came in an interview with The Wall Street Journal who spoke to Mr. Ma about his company’s efforts to get competitive in the smartphone market. LG is planning on releasing ten new smartphone models by the end of 2010, smartphones based on Android, and sell five million of the devices before the year is out.
Though a major mobile handset maker, LG has behind the curve in the smartphone market, the (relatively small) segment of the market where the big profits currently lie. To ramp up its position in this segment, LG plans to sacrifice profitability while it ramps up R&D and marketing spending for these smartphones.
This same division will also be working on this super-creative tablet, though as our friends at Electronista pointed out, Mr. Ma didn’t elaborate on exactly how its tablet would be more capable when it comes to content creation than iPad, or for that matter, any other Android tablet.
Still, LG is a global electronics giant — much bigger than Android-powerhouse HTC — and it is possible that it will be able to push the Android tablet market (that doesn’t really exist yet) forward in a way that can challenge Apple.