Department stores Lord & Taylor and Hudson's Bay Company began rolling out iBeacons in a number of locations as of Monday. These iBeacons are implemented by Swirl, a company which develops mobile marketing solutions.
With the system, shoppers will be given custom offers or additional information about products, which is sent to
mobile devices iPhones as they move through different areas of the store.
A bonus of the Swirl platform is that it also has safeguards against overload, keeping shoppers from suffering spam and opting out of the experience altogether.
Currently this only works on iOS devices, there is no iBeacon compatibility with other mobile platforms at this time.