More and more Mac experts are weighing in on the idea that OS X quality has declined and has become noticeable and annoying in Yosemite. This is a new, uncomfortable feeling that Macintosh customers are unaccustomed to. That OS X no longer "just works" is an emerging meme.
To put this all into context, we have to remember that there are some very emotional fans of Apple. If a writer reports on a serious Apple problem, no matter how high the technical level and sincerity, feathers get ruffled and the author can be rudely excoriated in social media for not being a proper fan boy. It is an art form to gently, gracefully pull the reader into the idea that something is wrong with an Apple product and address it with maturity without letting emotions run wild.
The fact is, Apple does a metric boatload of things right. But the company is also run by human beings under considerable competitive pressure, and mistakes will be made. As always, we watch to see if Apple is in denial about awful bugs or whether things get better.
Often, it's left to one crusader to break the ice and take all the heat. Then, perhaps, it's safe for other writers to weigh in with a technical, level-headed approach. In the process, we can drill down to the truthful basics and real change can happen.
It All Started When...
The dam was burst on 4 January 2015 when Marco Arment wrote: "Apple has lost the functional high ground." This honest, constructive essay launched with:
“It just works” was never completely true, but I don’t think the list of qualifiers and asterisks has ever been longer. We now need to treat Apple’s OS and application releases with the same extreme skepticism and trepidation that conservative Windows IT departments employ.
Later, Mr. Arment wrote that he regretted publishing this piece (which you should now read if you haven't already). The scorching heat he received was bad enough, though it subsided in time as tempers cooled. What Mr. Arment regretted more was the ammunition he handed to the Apple haters lusting for blood.
Instead of what was intended to be constructive criticism of the most influential company in my life, I handed the press more poorly written fuel to hamfistedly stab Apple with my name and reputation behind it. And my name will be on that forever.
Even though something bad happened, the misuse by the media of expert analysis, good eventually triumphed.
Next page: Good coming from evil