Netflix Intros Streaming-only Service to US

Netflix rolled out a streaming-only video subscription service in the U.S. on Monday along with price hikes for its plans that include physical DVDs. The new plan gives users unlimited monthly video streaming and is compatible with the company’s iPhone and iPad apps.

The company seems to be pushing its streaming service as a first choice option, and the new pricing structure reflects that. “We are now primarily a streaming video company delivering a wide selection of TV shows and films over the Internet,” commented Netflix co-founder and CEO Reed Hastings.

New Netflix subscribers will pay US$1 more for 1 and 2 disc per month rental plans that include streaming. Other disc rental plans jump up as much as $8 a month, although the plan that limits users to no more than 2 DVDs in a single month is still priced at $4.99.

While a streaming only service is convenient since there isn’t any wait time for discs to arrive, Netflix doesn’t offer its complete library via streaming. The company is, however, working on deals with studios to add more content to its streaming selection.

The U.S. Netflix streaming service is available now. The new pricing structure is in place as of November 22, and will go in to effect for existing subscribers in January.