New Apple TV Hardware Reportedly Pulled from WWDC Lineup

Apple recently decided to pull new Apple TV hardware from its World Wide developer Conference lineup, according to The New York Times. Citing unnamed sources "briefed on the product," the newspaper reported that Apple didn't think the next generation of the device was ready.

Rumors have swirled for months about a new Apple TV that would be released this summer or in the fall. According to The Times, Apple was planning to unveil the device as recently as "mid-May."

Content appears to be at the heart of the problem. Apple has been unable to reach deals with studios and networks, and sticking points include "price, rights, and technology issue."

In fact, content has long been rumored to be the bugaboo of introducing an Internet-connected television service, something Apple has worked on for years.

The Wall Street Journal reported in May that Apple had ceased working on an Apple-branded television set more than a year ago, but the company is still believed to be working on a television service that would essentially compete with satellite and cable providers.