New York Times Announces ‘NYT Now’ for iOS

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On April 2, the New York Times will officially release two new subscription items. First, an iOS app called NYT Now which will go for $8US/mo (free with existing digital/home subscription), and a service called Times Premier, $45 every four weeks (not monthly), or as a $10 addition to a home delivery subscription.

Poynter reports one of the nifty things about NYT Now is that it schedules news delivery throughout the day using the iPhone's clock, so you only get the "lunchtime read" content when it's actually lunchtime where you are.

As for Times Premier, it will include Family Access, the ability to share the account with two family members (currently you can share with one other family menber), and Times Insider, featuring a behind-the-scenes look at the Times. There are other goodies attached to Times Premier, such as additional crossword puzzles and free e-books.

One of the things emphasized by the Times is that curation will take place but it will all be done by journalists, not algorithms.

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We've seen the Times continue to hone their digital offerings over the years, and they seem to be doing a reasonably good job of balancing free and paid access now. I like their curation ideas, and the distribution of news throughout the day sounds really interesting. And I think $8/mo is a good price; I could get behind paying the same for the Times that I pay for Netflix. However, I'm betting the "paid post" advertisements are still going to be part of this content, and I'm not sure how easy it will be to differentiate the paid posts on the smaller mobile screen. 

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The critical differentiator for me is whether this $8/mo news has more and/or better content (that I’m interested in) than the myriad free online sources I already have access to.

I do pay for a local newspaper, but just Sun and Wed since that’s all I have time to read and even then often just skim the front page.  Most of the news I’m interested in is in places like TheMacObserver online, with the newspaper meant to supplement general awareness of the world and local issues in particular.

Lynn Chan

Since this launch…my All Digital subscription to the Times no longer works.  After months of back and forth with their customer service…they’ve asked me to change my browser from Safari to Google Chrome among other non-fixes…they called me today to say they are not able to work with Mac cookies and since they have no fix, I could cancel my subscription!
Just wondering if you’ll be doing a piece on this?

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