New Survey Shows Confusion Over Term ‘Cloud Computing’

| News

A new survey conducted by the NPDG Group has found that 22 percent of consumers are familiar with the term “cloud computing,” despite the fact that 76 percent of them said they’ve used a cloud-based service, such as email or online gaming, during the past 12 months.

However, that lack of familiarity shouldn’t hamper the upcoming launch of Apple’s iCloud service, nor the growth of similar services. AppleInsider quoted Stephen Baker, vice-president of industry analysis for NPD, as saying: “Whether they understand the terminology or not, consumers are actually pretty savvy in their use of cloud-based applications. They might not always recognize they are performing activities in the cloud, yet they still rely on and use those services extensively.”

enter alt text

Mr. Baker noted, though: “Even so, they are not yet ready to completely give up on traditional PC-based software applications.”

Ultimately, a lack of understanding over cloud computing likely won’t harm iCloud or any other similar service. As TMO noted last month, a recent survey showed that 34 percent of iPhone 4 users think they have 4G handsets, and that doesn’t seem to have harmed sales growth.

Popular TMO Stories



“The Cloud” has come to mean in common usage anything marketers want it to mean. I have a WD MyBook NAS drive. One of the features they tout is using the drive as “Your Personal Cloud”. Of course this just means keeping all of your data locally on your own drive which is the opposite of what The Cloud is all about.

Lee Dronick

?The Cloud? has come to mean in common usage anything marketers want it to mean.

“The clouds methought would open and show riches”

Yes, the term cloud is a officially a buzzword.


Yeah, I see lots of use of the ‘cloud’ buzzword in things that really aren’t ‘cloud’.

Case in point is the Microsoft commercial where the Mom is cutting and pasting heads of her children to get the perfect family portrait. Nothing really ‘cloudy’ about photo manipulation.


I was hoping this would be a survey of executives and PR people from companies offering “cloud” services showing their various definitions of “cloud computing.” There’s as much confusion amongst vendors as there is amongst consumers.

For example, I’m not sure what this article means by “online gaming.” Does World of Warcraft count? It requires an internet connection to run, but it runs in a standalone application, not a web browser.

Lee Dronick

For example, I?m not sure what this article means by ?online gaming.?

Gambling? However, I guess that it could also mean such pursuits as Farmville.

Log in to comment (TMO, Twitter or Facebook) or Register for a TMO account