New York Times Releases Full iPad App

| Product News

The New York Times released a full app for the iPad Friday. NYTimes for iPad replaces the Editor’s Choice app for iPad, and offers access to the full newspaper experience on Apple’s tablet. The app is free, but in 2011 the company will institute a pay wall, which means users will then have to pay a subscription to access The Times through the app.

When Apple first unveiled the iPad, CEO Steve Jobs proudly showed off the HTML 5 browser-based interface The Times had built for iPad users. Mr. Jobs talked a lot about the innovative ways in which the company had implemented navigation and interactive features.

While the newspaper had a dedicated iPhone app, its initial entry into the iPad app market was the very limited Editor’s Choice which offered but a few stories. The new iPad app brings many of the features of the Web site to a native app for the device.

In the screenshot below you can see today’s landing page, as well as the popup screen that offers navigation throughout the newspaper. The app also features push notifications for breaking news that can be toggled off through the Settings button in the lower right corner.

The app is free (for now) and is available at the App Store.

NYTimes for iPad Screenshot

NYTimes for iPad Screenshot

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Bosco (Brad Hutchings)

I’ve been looking around to see if I can figure out how this was built. Flash/AIR is most likely, and would signal that another major publisher isn’t going to follow Steve’s wishes.

Wired notes that It has a similar look-and-feel to the Times Reader, the Adobe Air-powered desktop client that is available only to paying subscribers of the print edition.

A Forbes blog notes that ?Registration and subscriptions for the app are being handled through The Times?s customer management systems, which will enable us to maintain a close relationship with our customers,? (quote from NYT spokeswoman).

Just wait until Steve has to loosen up on downloaded script content because the iPad’s periodical apps are a little less dynamic than Android tablet or desktop. Day is coming…


I think you’re probably right . . . in the short term. I see the AIR stuff as being more transitional though. This area of tech is still too wet behind the ears to say anything definitively just yet, it’s nascent tech. I actually hope that Google doesn’t make Microsoft’s mistake of using a foundation for their products with no longevity; if it weren’t for Microsoft’s monopoly, the years it has taken to get Windows usable would have pushed people away from it long ago, IMHO.

The thing I’m curious about is how people will respond to apps like this basically taking us two steps back to failed paid models from the early web. Have we gotten comfortable enough with in-app purchases and micropayments for this to work? I get the feeling we haven’t. Guess we’ll see.

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