Newsweek Says the Mac is Dead After WWDC Keynote

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Apple’s Macintosh product line is neglected and on its way out, according to Daniel Lyons. In an open letter to the Mac at Newsweek, Mr. Lyons, also known for his work as “Fake Steve Jobs,” claims Apple made it clear during its World Wide Developer Conference keynote that iOS 4 is the new king and the Mac is little more than an afterthought.

“So what did [Steve Jobs] talk about? He talked about iPads, and the App Store, and iBooks, and videogames. He talked about the new iPhone 4, with new video-chat software called FaceTime and a gyroscope that lets you shoot missiles into outer space and take pictures of Saturn or something,” Mr. Lyons said in his open letter to the Mac. “But one thing Steve didn’t have much to say about was you. In fact, he didn’t talk about you at all. That’s not how it used to be. Remember the old days?”

According to Mr. Lyons, Apple’s iPhone and iOS 4-centric theme for this year’s event for developers is a clear indication that the Mac has lost its place as the company’s cornerstone.

While it’s true that Apple is focusing more on the iPhone and iPad, along with iOS 4 right now, it doesn’t mean the Mac and Mac OS X have become second-class citizens. The timing of this year’s annual WWDC event fit nicely with the iPhone’s update cycle, and next major update for Mac OS X is still months away.

The timing of next year’s WWDC even may fit well for a more heavily Mac-focused event since Mac OS X 10.7 will likely be just about ready to ship.

The Mac is also a vital tool in the printing and publishing industries, music and video production, professional photo editing, and also the only platform Apple officially supports for iOS 4 app development.

The Mac and the Mac OS as we know it will eventually be replaced with something new — but still a Mac — just as the original 128K Macintosh and the original Mac OS have been reinvented several times. When that happens again will be on Apple’s terms, and Monday’s keynote event most likely didn’t signal the Mac’s path to the scrap heap.



Should TMO start a “Mac is dead” death knell counter?


I’m not surprised by Daniel Lyon’s statement; are you?

What I AM surprised is that a primier publication like Newsweek allows Mr. Lyon vent his personal animosity towards Apple (read Steve Jobs).

Jay G. Ethridge

The only question here is why people still pay any attention to Dan Lyons.  He long ago left journalistic integrity by the wayside and is now just blathering about his hatred for Steve Jobs.

I really wonder why Newsweek would continue to employ him?


however… it was fascinating that Jobs didn’t even mention OS X, any machintosh machine or even mac sales. We even managed to miss the Apple Store round up, with the mandatory, and half of those buyers were new to Mac.

It’s clearly a deliberate focussed strategy. Even the significant update to Safari was left out, and pushed out rather cack-handedly later in the day. Jobs wants everyone to focus on the phone, but not to mention or even have a mac (maybe he did, in the background) on stage, must be kind of unique.

It must be the first time at WWDC that neither the primary operating system nor the hardware were mentioned.

But it is a developers conference and I guess in a couple of years’ time iOS X will be the only system in town.


Only an idiot would make these statements in the weeks coinciding with Apple surpassing Microsoft in market cap and when Mac sales are at an all time high.

The keynote was just that, a one shot deal to promote a hot product. Did he miss the point that the REAL Steve Jobs talked about 10s of millions of FaceTime enabled devices this year? Anybody with any sense realizes that this will include FaceTime enabled iChat on iMacs, MacBooks, and MacBook Pros (in addition to iPads and iPod Touches).

Yes, the platforms have and are changing. And with PC sales depressed, the economy in a slump and attempting to rebound, wouldn’t YOU use your keynote to plug the product on the planet that has invaluable mindshare? In 2 days, I’ve experienced non-Mac users going nuts over the prospect of the new iPhone and even considering switching platforms. The iPhone has DEFINITELY impacted the Mac community.

Steve K.

Um, just how do you think developers will create apps for iPhones and iPads??  On Macs!!  Macs are NOT dead.  They are simply trucks as Steve said.  Not everyone has or needs a truck. But there are plenty of us who do need a truck to get work done.  The masses however can get by without one (iPhone, iPad, iPod Touch).


Actually, I thought it was pretty good. Written in the style of FSJ. It’s an over-the-top analysis of the lack of Mac news.

You may say it’s not news and you may be right, but those of us with no iOS capable devices, who use our OS X devices every day for business and pleasure though it was a little news worthy.

Had Lyons written this letter to firewire 400 or even USB, it would still have been amusing and *gosh* true!

Now I don’t think that Apple is going to ignore the Mac market completely, but why not call out the fact that at their developer’s conference, the keynote was all about iOS and nothing about Mac OS?

It’s a cutting humor piece. If you don’t like his style, OK, but the message was legit. (And I like is style!)


Yawn, does anybody still listen to the old toothless lion.  His 15 minutes were up years ago and he’s another John Dvorak.  Maybe he can be fake John Dvorak now.

Brad Cook

I think Apple’s long-term strategy is to nudge consumers toward iOS devices and leave Mac OS X to pro DV editors, pro photographers, etc. Putting iMovie on the iOS is a major step in that direction, IMO. I’m sure there will be iPads with larger screen sizes as well as other iOS devices that fit new categories.

But I can’t see Steve Jobs ever stepping on a stage and saying “Mac OS X is dead.”



I think Apple?s long-term strategy is to nudge consumers toward iOS devices and leave Mac OS X to pro DV editors, pro photographers, etc. Putting iMovie on the iOS is a major step in that direction, IMO. I?m sure there will be iPads with larger screen sizes as well as other iOS devices that fit new categories.

Brad, I agree that Apple will eventually move Mac OS X to pros, and shift consumers to iDevices. That does, however, beg the question: How long until iPods, iPhones, and iPads no longer need tethered to a Mac (or Windows PC) running iTunes? While, yes, App developers need Macs to develop, at the current moment consumers who use iDevices also need a Mac (or PC) just to use their iDevices.

It’s kind of counter to the notion of creating a device that easier to use than any computer, when you still need a computer to use the easy device.

So, predictions: How long until you no longer need a Mac (or PC) to use an iPhone, iPod Touch, or iPad? Anyone else here, like me, believe that Apple is hard at work on this?


Newsweek will be dead long before the Macintosh. I believe Newsmax is currently put in a bid to buy them.


Just the fact that Face Time doesn’t support iPhone to iChat video calls leads me to believe OS X has taken the back seat to more profitable ventures for Apple.



Should TMO start a ?Mac is dead? death knell counter?

PC World is weighing in already:
Will the iPhone Eventually Replace the Mac?


The sad part is that in the back of their feeble minds, they know they are wrong but simply spew this nonsense out of spite for Apple and Steve Jobs.

Their Mac products still account for a very large percentage of revenue.  It’s not going anywhere.  It will evolve as they always have.  But there will always be a need for for these machines, even in the iOS age.

The PC-paradigm is shifting.  Apple is making certain they are in the drivers seat.  I look forward to the direction it’s going.  Until then, I am more than happy to continue working on my i7 iMac.  smile

Brad Cook

It’s funny how defensive people get about this. Steve Jobs was right: this transformation will make people uneasy.

I too doubt the Mac will go away any time soon.  RE how long until iOS devices don’t need to be tethered to a Mac or PC: I have no freaking idea.

I think Apple’s plan is to make iOS devices as attractive as possible to consumers, and to continue to expand that lineup.  Then they’ll see where it goes from there.  At some point they’ll allow you to use an iOS device without tethering it to a Mac or a PC (I imagine it will be an option, rather than a rule), and they’ll see how the market reacts.  Do Mac sales start to slide?  If so, then maybe it’s time to quicken the switch to an iOS world.  If not, then keep the Mac biz going.

This is a dynamic, ever-changing situation.  I imagine Steve has various scenarios in his back pocket and is waiting to see how everything plays out before implementing one of them, just like he had an Intel-capable version of OS X in his back pocket from day one, just waiting to see if IBM would screw him.  Remember his proclamation that the G5 would hit 3GHz in a year, and then it didn’t?  I’m sure that was what motivated him to make the switch, which wasn’t too hard on Apple’s end since they had already put a lot of R&D into it.


Didn’t anyone think the piece was funny? I thought it was hilarious!

Little hint: when Steve says there?s ?no hidden meaning,? what he means is, ?Duh, loser, isn?t it obvious??

One thing Steve has always been good at is dumping the old and embracing the new, even when it means being brutal, and ruthless?even when it means hurting people. You know this, Mac. You used to think it was kind of sexy.

I thought those were pretty funny!


The Mac will be around for quite some time.  If TMO starts a death-knell counter for the Mac, they should parallel it with a death knell counter for Newsweek, which is itself in dire financial straits.

Lee Dronick

How long until iPods, iPhones, and iPads no longer need tethered to a Mac (or Windows PC) running iTunes?

Shortly after the data center in North Carolina is online smile


Dan Lyon is a page view whore.  His insights, if we can call them that, about tech and Apple are generally unintelligent if not dead wrong.


Just the fact that Face Time doesn?t support iPhone to iChat video calls leads me to believe OS X has taken the back seat to more profitable ventures for Apple.

They can’t do everything at once.  But be patient, it will come.  Remember, Apple wants FaceTime to be an open standard.


Hmmm.  I think Newsweek is dead!  Even the name is somehow quaint.  Who would wait for a week to find out what is going on.  So, from the grave you hear “the Mac is dead”.  Seems we’ve heard this before.  If you listened to the D8 session, Jobs plainly predicts that PC’s will be 25% of the market in the future just like trucks are today.  Perhaps Newsweek wasn’t aware of that since it was last week’s news.


Newsweek is just riding the Apple wave in order to get page hits to their website.  Nothing more than simple trolling to satisfy their page-hit quotas for their advertisers.  So sad.


The Mac isn’t dead, but there is change in the wind as the real Steve Jobs indicated. Look at the capabilities of some of these other devices. Heck, my iPhone 3GS has a faster processor (almost a factor of 3), more RAM (factor of 8), and more storage (factor of 8) than my Bondi Blue iMac (233 G3 processor, 32 MB RAM, 4 GB hard drive) had 12 years ago. I’d best not think about the bus speed, or I’ll get depressed.

Which raises the question: what is a Mac (or PC)? Phones and tablets running phone OS’s clearly are computers, and pretty capable ones at that. Apple will be selling a lot of computers, but the mix of what they sell may well be very different from the past. I think that there is a segment of users that will need more capability for the foreseeable future, and will purchase some variety of current Macs/PCs. But there are many others who don’t really need that much power very often, who will be happy with less expensive alternatives like iPads. I hate to think that I’m in that latter group, but when I stop and consider carefully….I am in that latter group.

Don’t tell my wife. I still need that 27” Core i7 iMac. Really, I do.


It is linkbait plain and simple.  Lyons has never been too proud to write something he knows is false just for the ad revenue, and Newsweek is dying fast so they need all the revenue they can get, even if it comes at the expense of their integrity.

Brad Cook

I find it amusing that people are trashing Newsweek when Steve’s comments at D8 clearly show which way the wind is blowing, as stens and others noted. Again: change is scary. I get that. But it does seem like it’s coming. It may be slow and gradual, and it may happen without you realizing it, but it will happen.


Steve is a man of weighed words. He’s like a biblical sage. What ever and however he says it, he speaks the future; no matter the supernatural manifestations. Laze back and enjoy the roll.


I still see some sort of merger with the iPad and MacBook Air. What about making the MacBook Air screen detachable from a keyboard/base, and giving it a gutsier iPad inside?

As an iPad, it’s a real-world functional screen, like the 15” MacBook Pro I use now ? large enough for me to use, say, Final Cut, Logic Pro, etc. (which obviously aren’t practical, at least not enjoyably, on the gen1 iPad.)

When the iPad docks into the base, the iPad syncs everything to a larger main drive in the base. In the next few years, SSD’s will become reasonably priced enough to justify having some memory in both units.

It would have a regular physical keyboard in the base and a corresponding full-size virtual keyboard just as the present iPad does. People who just don’t care for tapping on glass could keep the two together. It remains as portable as the MacBook Pro. The trade-off is only a minimally thicker unit, same width and height.

Just thinkin’.


Lyons is indeed a dork, but he’s on the right track with the Mac becoming Apple’s little red headed step child.  And this is nothing new.  Apple delayed Leopard for months so that it could focus all it’s attention on the iPhone.  The truly sad part is that the Mac user community has kept Apple afloat during the hard times and they’re the “other customers” now.  Does Steve really think his iPhone customer base will stick with Apple?  Most of them still use PCs.  They’re off to the next big thing as soon as it comes along.  And if Apple hasn’t totally discarded the Mac, we’ll be there to pick up the pieces again.


Change is scary. What is even scarier is what that fear does to reason.

IMO, Lyon’s piece was meant to be provocative, but in a wholesome way, in a way that compels people (primarily the Mac community) to start thinking about what form that change will take. The future is not set (shamelessly borrowing here from Star Trek and Terminator II), and how it unfolds is, to a substantial degree, in the hands of the Mac/iOS4/Apple product user base community. Remember the original design for OSX? It had that blue Apple logo in the centre of the menu bar and it was dead decoration piece. Based on feedback from the community, it was left-shifted and became a functional icon. Just an example. This is much bigger. And its direction is far from set. Much will come down to what we, the users, do with the technology, which in turn will affect what Apple puts out as the next iteration of its products.

I for one am glad to see sharing of thought. I particularly appreciate it being conveyed in the medium of humour rather than rancour, including, and forgive me, some of the hurtful words that pass for discussion on the TMO website.


That was a real crack up!  I’ve never read anything so ridiculous in my life! No Dan, the Mac isn’t dead, not when sales are up 33%. Why would Apple suddenly kill off the computer part of there business when the market has never been better for it. Your logic is flawed.


Apple?s little red headed step child

Uh, hello…. The Mac is selling better than ever, delays to new operating systems are nothing new. At least Apple didn’t delay theres for 7 years like Microsoft, only to put out the biggest dud the market has ever seen.
The Mac has never been better, or more powerful. Software developers have come on board now more than ever for the Mac as the market share keeps going up and up.

Maybe someday computers will go away, but I wouldn’t expect it anytime within the next 10 years or more. Lyon’s is writing non-sense and he knows it. Anyone who actually agrees with him should think for themselves really, really hard.


iOS devices will take a LONG time (if ever) to catch up with the capabilities of a full blown computer. (ie: Macintosh) Until then, the computer side of Apple will undoubtedly continue to crank away.

If (when?) the capabilities of iOS devices DO start blurring the line between personal devices and computers, then the question will be which is actually going away, if either?  Or, are they simply be blending together until there is no real difference left in the consumer world (pros will always have their separate needs). Is the xth generation of the iPad going to b the next MacBook, or vice versa?

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