Nielsen Shows Android & iOS Running Away in Q2

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Google’s Android and Apple’s iOS are running away with the smartphone market, according to new data from research firm Nielsen. The company published updated charts this week showing that Android and iOS with growing momentum, leaving Research In Motion’s BlackBerry and everyone else with minimal smartphone market share in the U.S.

The company’s data was focused on total smartphone usage, as opposed to new sales. In that light, the company showed that in in June, Android had 51.8 percent of the market, while Apple’s iOS had 34.3 percent of the market. That left RIM with 8.1 percent, while everything else was fighting over table scraps.

The chart below shows that the data gets even more interesting when looking at just those users who acquired their smartphones in the three months leading up to June. With those users, Android had 54.6 percent, iOS had 36.3 percent, while RIM was relegated to 4 percent. The other platforms, including Windows Phone, were scrabbling for 5 percent.

Nielsen Chart

Nielsen also broke down usage by operating system, further broken down by hardware maker, as shown in the chart below. In that chart, we see Samsung with 17 percent of total usage on Android, and another 0.5 percent with Windows Phone devices.

This data contrasts with recent estimates that Samsung sold 50 million smartphones during the second quarter, while Apple sold 30.5 million iPhones. As noted above, Nielsen’s data is a measure of total usage, not sales.


Nielsen Chart

We should note that this chart also further shows RIM’s trouble. While the full quarter (shown in the second chart) shows RIM with 9 percent of the market, by the end of that quarter that usage had shrunk to 5 percent, and it was even lower when looking at only recent purchases. That’s worrying news for everyone who isn’t Android and iOS.

Nielsen also said that two thirds of customers are now opting for smartphones.

[via BusinessInsider]

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Thanks for this, Bryan.

It’s a pity that Nielsen did not disaggregate personal consumer from enterprise purchases. My sense, from published reports, is that businesses and government institutions dropping RIM are opting for the iPhone over Android handsets, but that may not be true, looking at these stats. It would be interesting to see the trends in the business sector contrasted against private consumers.


Majority market share, but minute profits. Hmm. Which do you want? 34% of market share. Over 70% of the market profits?

Comes down to “Do you want to work harder, or do you want to work smarter?”


Like it or not - RIM (BB) and Nokia are dead and Microsoft WP7 has no takers and is already End of Life.


Which do you want? 34% of market share. Over 70% of the market profits?

Agreed, Tiger, but there is also the issue of a critical mass effect; hence my question about enterprise adoption patterns.

Once either colleagues and/or competitors shift in a given direction and achieve critical mass in platform adoption, it can become an almost irresistible centre of mass, and others begin to move in that direction. This is the opposite end of the same phenomenon that has dogged RIM, migration away to a new centre of mass.

My question is, at least for enterprise, where is that centre; iOS or Android. Either of these could affect longterm consumer behaviour, as people are increasingly using a common device for both work and play.


Bryan said:

The other platforms, including Windows Phone, were scrabbling for 5 percent.

Great typo Bryan!  As in:

The other platforms, including Windows, were shuffling their tiles for 5 percent…

Bada bing bada boom!

Bryan Chaffin

Pretty sure that’s the proper use for scrabbling, as in, “an act of scratching or scrambling for something.”

The double entendre involving “tiles” was unintended, though. smile


Merriam-Webster sez (Definition 2):

scrabble: to scratch, claw, or grope about clumsily or frantically

Wow!  I had no idea it meant anything other than the famous board game! 

Its clear that a combination of these two definitions aptly describe the essence of MS’ mobile strategy: “to scratch, claw, or grope about clumsily or frantically” while you “shuffle the tiles” for 5 percent!  You are more brilliant than you thought!  smile


Wow!  I had no idea it meant anything other than the famous board game!

Scrabble: scratch or grope around with one’s fingers to find, collect, or hold onto something: she scrabbled at the grassy slope, desperate for a firm grip.

Source: Oxford American Dictionary.

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