NPD Says Mac Sales Up in April; Analyst Says Minimal iPad Cannibalization

Apple sold more Macs in April, according to new data from NPD released to Piper Jaffray analyst Gene Munster. In a research note to clients covered by AppleInsider, NPD said that Apple was on track to sell between 3.1 million and 3.2 million Macs in the June quarter, a year-over-year increase of between 19% and 23%, and Mr. Munster said this indicates the iPad had a minimal effect on Mac sales.

“April NPD data gives us the first sign of the degree to which the iPad cannibalizes iPod or Mac sales,” Mr. Munster wrote, according to AppleInsider. “From the early NPD data, it appears that the iPad has a minimal cannibalization impact on Mac sales,”

iPod sales, however, were down 17% in April, and Mr. Munster wrote that this indicates the iPad “slightly” cannibalized sales of that device. That’s not necessarily bad for Apple, however, as the iPad has a higher average selling price (ASP) than the iPod, and he believes the device includes a significant profit margin for Apple.

Shares in AAPL traded slightly higher on Monday, closing at US$254.22, a gain of $0.40 (+0.16%), on what passes for moderate volume these days of 27.2 million shares trading hands.

*In the interest of full disclosure, the author holds a small share in AAPL stock that was not an influence in the creation of this article.