NPD: Snow Leopard Outsells Tiger & Leopard in First Two Weeks of Availability

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Snow Leopard sales "far exceed" the sales of Leopard and Tiger in the first two weeks of availability compared to the first two weeks of availability when the earlier operating system upgrades were released, according to NPD Group. Not only was the first week substantially better for Snow Leopard sales, the firm said that sales fall-off for the second week was only 25%, compared to 60% for Leopard and Tiger.

"Even though some considered Snow Leopard to be less feature-focused than the releases of Leopard or Tiger, the ease of upgrading to Snow Leopard and the affordable pricing made it a win-win for Apple computer owners - thus helping to push sales to record numbers" Stephen Baker, vice president of industry analysis at NPD, said in a statement.

The firm pointed to the reduced pricing of Snow Leopard ($29, compared to $129 for Leopard and its predecessors) as a catalyst for increased sales, but another important point is that there are also many more Macs on the street eligible for upgrades than there were when either Tiger or Leopard were released. Apple has enjoyed record Mac unit sales for much of the past three years, increasing the size of the user base every quarter.

NPD also hazarded a look ahead at the release of Microsoft's Windows 7 OS later this year: "As we head into the fall selling season, and the release of another major OS upgrade [Windows 7], it will be instructive to see if that upgrade - currently projected to sell at ASPs much higher than Snow Leopard - can deliver the same incremental increase in consumer demand that Snow Leopard has enjoyed."

Whether or not Windows 7 can see the same incremental increase in demand as Snow Leopard, Big Redmond's successor to Vista will still vastly outsell Apple's OS simply because of the size of its market, which is 10-12 times as big as Apple's.

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To people really get paid for making these studies and analyses?  If you had asked me, or just about anyone, if we thought a $29 OS Upgrade would outsell the previous $129 upgrades, I think the answers would be just about unanimous.


You lower the price and suddenly lots more people buy the product!  I think NPD is onto something here.  Could this knowledge be monetized?

Sarcasm . .  .  good for the soul.


My first reaction was DUH.

But after I read the article I realized ....

No, I guess DUH pretty well sums it up.


I’m sure sales are up because it costs $29 rather than $129 or whatever.

I just got home after nearly 4 weeks being gone from my packaged snail mail.  I installed Snow Leopard with a little difficulty, ie, hook up the power cord.

On the first restart, I didn’t note much difference and an ‘Oh, well’ thought formed.  The same with Word, Pages, and Numbers.  But the second time I started them, a big improvement.

I restarted and that’s when the magic started.  It works better than more memory, cleaning up the desktop, and cleaning the caches, all of which I’ve done over the years.  I’d say everything loads and opens 50% better.  To open a Pages, Numbers or Keynote file from a double click takes about 2.5 seconds now.  It takes slightly less than 4 seconds to open iPhoto with 2000 pics in it.  Got back 18 gigs also.

Snow Leopard may not have significantly new features but for $29 it is absolutely worth the money.  I know in a few weeks I’ll forget the initial excitement of its first use, kinda like new sex, but it is the best right now at speeding up all my major programs.  I’m sure there are other improvements that I haven’t found.

$29 ... it worth a lot more!

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