Samsung Galaxy S3 Fires Shot at iPhone 5 with National Print Ad

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Samsung Print Ad Galaxy S3 vs iPhone 5

Earlier today we provided a spec comparison between the iPhone 5 and the Samsung Galaxy S3. Starting Sunday, Samsung will make its own comparison between the two best selling smartphones with a large print ad in national and local newspapers across the United States, CNET reported.

With the headline “It doesn’t take a genius,” Samsung runs down the basic specifications and hardware features of both phones, even including a humorous reference to Apple’s new “Lightning” interface as a “totally different plug.”

The Galaxy S3 does beat the iPhone 5 in certain areas, such as longer battery life, more RAM, and NFC support. However, Samsung was careful not to mention what may be the largest advantage the iPhone has over its competitors: the App Store.

Android App Marketplaces are quickly becoming more robust, but Apple’s App Store remains by almost every metric the largest, most diverse, and highest quality destination for mobile app purchases.

Another advantage in the iPhone 5’s favor is the interoperability of the various iDevices, Macs, and iCloud, something that Apple CEO Tim Cook highlighted during the company’s special event last Wednesday. Most modern iDevices and Mac computers can take advantage of iCloud syncing to share data, media, and photos seamlessly between them. Some Android applications offer similar features but, due to the natural diversity of Android hardware and software, none can match the “Apple Experience.”

For users new to smartphones, or existing Android users, Samsung is quickly trying to put its devastating patent infringement loss behind it and attract these potential customers by correctly pointing out that its flagship smartphone handily beats the iPhone in some important areas.

However, for many long-time Apple users who are heavily invested in iOS apps and iCloud data and media management, and for users who value overall experience more than pure hardware performance, the iPhone 5 is a likely choice, even if the hardware is not as capable as that in some competitors’ products.

Preorders for the iPhone 5 started September 14, but sold out in a little over an hour. Those who weren't able to preorder the phone can line up early and pick one up at Apple Retail Stores on Friday, September 21 at 8:00 a.m. local time. Samsung's Galaxy S3 launched in late May internationally and in the United States in June.

Samsung Print Ad Galaxy S3 vs iPhone 5

Teaser graphic made with help from Shutterstock.

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The Ad is accurate.


Again, the actual experience of using the phone is not conveyed by a checklist of features and specs, especially since most of those additional features (after they arbitrarily stopped the iPhone list) are too cryptically named or described to make a quick impact.

“Wow! It has ‘Smart Stay’ and ‘Palm Touch Mute Pause’! Wait, wtf does that mean?”

Perhaps these are awesome features (although “shake” or “tilt” to do anything outside of a game are non-starters for me), but I have to be interested enough already to go find out.



I agree with dhp: Samsung arbitrarily cut off the iPhone 5 list to make it appear that the G3 has more features than iPhone 5. They were doing OK with side-by-side comparisons until after NFC. True, iPhone 5 lacks NFC. But it has Passbook, so why wasn’t Passbook mentioned across from NFC? iPhone 5 is aluminum and glass, while (correct me if I’m wrong) G3 is plastic. Yet there’s no mention of such in the ad, because iPhone 5 has the obvious advantage.

And again, as dhp mentions, what the heck are all of those features mentioned after NFC anyway? So G3 has tilt to zoom, yet no mention of pinch to zoom and tap to zoom in the iPhone 5 column?

Completely bogus ad.


Dhp and mrmwebmax:

You are missing the point of the target audience of this add. There are two distinct, broadly speaking, target audiences (to be sure, with any good propaganda, there are always multiple collateral audiences, including the committed enemy whose resolve you are trying to erode): one is that quasi-geek audience in the market for a phone (“quasi” because all the true geeks already have phones and most have made up their minds about what they like) and who will feel their inner geek stirred by a cornucopia - indeed a veritable orgy - of specs (if it’s got more specs, if it’s bigger, then it’s got to be better). One can speculate all one wishes about any correlation between this population and those who respond positively to male enhancement adds, but the point is, this group sees trees rather than forest, and arer driven by adds that a spec intensive, rather than whole service, ecosystem focussed.

The second audience is the general non-aligned public. Part of the art of good propaganda is repetition of an easy narrative. One chooses an easy concept (my gun is bigger than yours, therefore I can kill you deader than you can kill me - and if not deader, than I can kill more of you than you can kill me), and then, through consistent repetition without deviating from the script, establish it as a ‘fact’ that ‘everyone’ knows. The objective of targeting this audience is to create a milieu of social pressure against the enemy, such that wherever he shows himself, ‘everyone’ knows he’s on the losing side. Apple iPhone users should feel the public’s pitying gaze on their anaemic iDevices whenever they pull them out in public.

One might think that such crude tactics would work only on the feeble minded, but they work very well on the majority of the population (which I don’t hold to be the same thing). Most of us fall more easily into social conformity and group consensus than we would like to admit.

In any case, Korea has a long history of psychological warfare, in which propaganda features prominently, and Samsung are well positioned to capitalise on it.

One word of warning, however; even the best, most skillful propaganda is a double-edged sword, one side effect of which is to deepen the rift between oneself and the enemy (in this case, committed Apple customers) - at least in the short to intermediate term, until you can wear them down to the point of surrender.


After NFC, there are two problems: 1) nobody knows or cares what those software features are, and 2) They’ve obviously omitted all of the iPhone’s software features, so it’s not even a comparison.

Also, it’s hard to believe the name “Palm Touch Mute Pause” survived all the way through to publishing.

I’m interested about the battery life. I’ve always thought that the iPhone was king of battery life. Of course, manufacturer-stated times are totally meaningless, so only time will tell.


wab95: This coming from Americans who used every form of “propaganda” known to mankind against Soviets? Manifest Destiny anyone? Dude, you’ve lost it.

You should take your meds regularly.


I don’t know about the general public but for me the 4” screen and 3.95 oz represent a sweet spot. I do not want a monster phone. Too big, too clunky.



You are correct that America, and most nations, have engaged in propaganda. That does not negate its use by, or the dynamic between, the two Koreas, and the ongoing propaganda warfare that they inflict on each other (although allies of either North or South would likely say that the blame falls mainly on the contralateral side). Not only Korean citizens, indeed the whole region feels the effect of that ongoing psychological and propaganda warfare (Korea being a major economic and political power), to which I can attest as a SE Asian regional resident. One cannot fail to notice.

My use of meds aside, and back to the topic at hand; it will be interesting to see how well these tactics play in market purchasing practices. My guess is, no better or worse than it does in the political arena.

I continue to maintain that Samsung would be much better served by engaging in a charm offensive, particularly in the American market, highlighting its strengths (of which there are many) and the virtues of its products, rather than going negative on Apple, even if by comparison. Perhaps we may yet get to see the effects of that strategy, should Samsung so choose.


I just love all this ranting, they both good phones. just get a Galaxy S3 and experience the difference if you have not yet, then sell it if you do not like it grin
I kept mine, and my iphone 5 i’ll get as well, because i am curious.



The Galaxy S3 is a great phone, though a bit big for my taste.

It is interesting that Samsung, HTC and Motorola have all opted to go for the substantial screen size, which in turn has driven the market to expect larger screens, though not necessarily as large as the S3’s.

I am inclined to agree with Oldmorris regarding screen size, and am happy that Apple have decided to go the path of moderation.

It’s not even the size, but what you can fit on it, and do with it. For a smartphone, I still prefer the minimal footprint (mass) necessary for optimum functionality, which in turn is influenced by screen resolution and aspect ratio. However, I concede that for many, the even larger screen has its value.


Tilt to zoom.. This shows how poor other company’s are when they can’t copy apple.


Regardless of how ‘advanced’ the Samsung Galaxy S3 is I DON’T CARE!!!!!
I still want an iPhone 4 AS SOON AS POSSIBLE.


Seriously, why even care if it’s made out of aluminum or plastic?? You’re going to put a case on it anyway given how easy glass can break.


Apple set the bar on battery life with the first iPhone and that bar doesn’t really need to be raised that much.  I mean, how many people talk on their phone more than 8 hrs a day?


Interoperability between idevices doesn’t matter much since, for most iPhone or potential iPhone owners, this is the only apple product they own apart from an iPod probably.


@qualitywte - are you seriously saying that more battery life isn’t a good thing because apple gives us all we should need according to you?  Smartphones are used for so much more than just talking, and they certainly don’t usually sit around on standby all day like a razr.  The more juice you have the better because, why not?  Less chance of running out during use can’t be dismissed.  Especially in the iphone’s case as it is supposed to be able to run my entire life and fulfill me on a spiritual level.


I’ve heard of NFC because it’s a set of international standards.  What the heck is Passbook?  And why was that mentioned by someone agreeing that the ad sucks for throwing out a bunch of random feature words that most people don’t know wtf it means?  Ahh, irony.


Marketers and advertisers think we are all phuckin reetawded!!!


I have a android was thinking about getting the iphone5 too see the difference any suggestion


If you want to compare between to devices you must compare hardware , software separatly
Iphone 5 : nice performace and harder than s3, complexed
S3 : connectivity and easly repaire if damaged, and powerful processor and ram
Software :
Iphone 5 : faster but there is no accesiplilty like pop play and so,so,so
S3 : ics is fast but not faster than ios 6 , jb idont know may be make s3 faster than iphone 5
For my openion connectivity and easier repair is best but softwere isnot important becuase
It s updated without money , ( best hardware and processor best phone)
So s 3 best


Its a Nice phone..But beware Samsung Galaxy S3 As there can be major attack by Hackers.
Check out Major Vulnerably on Samsung Galaxy S3-A line of Code may Wipe out all of Your Data
Malicious code can remotely wipe out data in Samsung Galaxy S III (Major Security Vulnerability resolved by Samsung)


I love the Android Jelly Bean software on the S3 smile It’s so smooth and runs fast.

CHECK OUT MY LATEST POST—-> Whats New In Android 4.1, Jelly Bean?


@ Annu sorry but anything can be hacked even a precious Apple product, you must not have read about the 12 million ipad accounts that were hacked. I used to like apple but now I’m more an Android lover, i do own an ipad 3 & a toshiba thrive, not to thrilled with the hype over the i pad though although i never got the hype over apple products, i guess it’s because i like freedom and apple may have smooth software and awesome screen color, but they lack user freedom, I took a step back and choose freedom and i have not had one regret, but then it was my choice and I’m glad i did it! Bottom line they are both good phones they just offer a different user experience

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