Sprint Sticking with Unlimited Data for Next iPhone

Sprint is planning to continue its unlimited data plan when the new iPhone arrives, whether that phone has LTE capability or not. Assuming Sprint follows through with that plan, it could help draw in new iPhone customers hoping to avoid expensive data cap overage charges.

Sprint sees their unlimited data plan as their big draw compared other carriers. Earlier Sprint reported sales of 1.5 million iPhones with 44 percent being to new customers. Sprint CEO Dan Hesse spoke with CNET about these plans, “… it’s a marriage made in heaven. We’re clearly attracting customers from our competitors.”

Hesse didn’t have an inside track on when the next iPhone would be released, or if it would actually include high speed LTE. But he did think that if it was LTE-capable, all the networks would get that option and it would be available to all carriers at the same time.