T-Mobile gives Subscribers Free Music Streaming for iTunes Radio, More

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T-Mobile has made another move to set itself apart from Verizon and AT&T by announcing subscribers can stream music from several online services without worrying about hitting their wireless data cap. The company said its Simple Choice subscribers can stream music from iTunes Radio, Pandora, Rhapsody, iHeartRadio, Slacker, and Spotify over LTE without incurring any data charges.

T-Mobile gives subscribers free music streaming from popular servicesT-Mobile gives subscribers free music streaming from popular services

Company CEO John Legere made it clear that T-Mobile won't let streaming music count against wireless data plans saying,

Music should be free of all that. Music should have no limits. So, beginning right now, you can stream all you want at T-Mobile from all of the top music services – data charges do not apply.

T-Mobile is including Samsung's Milk Music and the Beatport from SFX on its free streaming list, too.

The announcement follows the introduction of T-Mobile's new Test Drive plan where prospective customers can try out an unlimited service plan for seven days with an iPhone 5S for free. At the end of the week, you just drop off the iPhone at a T-Mobile retail store without paying any fees.

T-Mobile has been finding ways to draw in new subscribers through offers like Test Drive, service plans that don't lock customers into long term contracts, financing smartphones instead of using the traditional subsidy model, better international roaming plans, and now free music streaming.

The cell service provider is looking for customer feedback through a FaceBook poll on which music streaming services to add next. For people that prefer Twitter, they can tweet the services they want added with the hashtag #musicfreedom.

Simple Choice subscribers can start streaming music for free now without needing to make any changes to their plan or smartphone settings.

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T-Mobile is getting pretty agressive with its push to draw customers away from the big cell service providers. It's your move, Verizon and AT&T.

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Larry Rice

Finally, Slacker gets some love.  They’ve been my favorite for a long time…


Some folks say that this goes against “net neutrality”. In a way it does - since T-M gets to pick which services qualify - but OTOH T-M isn’t charging for access, as are Comcast and Verizon. Nor does it have a competing service offering of its own.

And some others say that the deal should be fully neutral and apply to video as well. Nice thought but I don’t think that THAT is going to happen. But - who knows? If they could manage the traffic, you would see a flock of people switch to T-M.

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