Time to Bring All 21 Magazines to iPad, Android, webOS

EntertainmentWeekly coming soon to the iPadTime Inc. announced Wednesday that it will bring all 21 of its magazine properties to iPad, Android tablets, HP’s webOS, which currently powers the TouchPad, and the third-party magazine distributor Next Issue Media (Time is a partner in that venture). The company also said that four of its magazines will be available on Barnes & Noble’s Nook Color. Research In Motion’s BlackBerry PlayBook was conspicuously absent from the announcement.

“Now is the time for us to make this bold commitment. In the coming year, there will clearly be many more consumers using tablets, accelerating demand for content and driving advertiser interest. We are putting ourselves in a great position to take advantage of these opportunities,” Maurice Edelson, EVP and a member of Time Inc.’s interim management committee, said in a statement. “Having our entire portfolio available on tablets will create a significant new digital reach for our advertisers.”

Currently, Time offers Sports Illustrated, Life, People, and Fortune through Apple’s App Store. The publisher said that InStyle, Real Simple, and Entertainment Weekly will soon join them, with the rest of the remaining 13 coming to a tablet near you by the end of the year.

Time plans to incorporate print ads into its tablet version, and report digital sales to print auditing firm Audit Bureau of Circulations. This could mark a major turning point for magazines on tablets as a legitimate vehicle, in that concern about subscription numbers were one of the areas of concerns some publishers had when Apple first announced its iOS subscription model.